Innov8tive Nutrition Review: Is This Nutrition MLM Legitimate or a Scam?


Are you interested in making money from home with Innov8tive Nutrition? This age-old question is one that a lot of people are asking these days — especially those who are new to working from home and don’t know whether or not it’s safe to join a company like this. It’s an important question, so let’s dive into everything you need to know about Innov8tive Nutrition and take a closer look at its product offerings, how it works and its compensation structure, how to join Innov8tive Nutrition as a distributor, what we like about the company and what we don’t like, whether it’s legitimate or a scam, and alternatives to Innov8tive Nutrition. Whether you’re looking for extra income or want to make work-at-home your primary source of income, this crucial information will help you decide if this business opportunity is right for you.

Who launched Innov8tive Nutrition and when?

Innov8tive Nutrition was co-founded by Heidi Whitehair and Barb Pitcock in 2016. Company headquarters are in Seattle, Washington.

Whitehair’s mission is to give people an opportunity to live healthier and happier lives by providing them with natural nutritional solutions. She believes that nutrition should be affordable, accessible, simple, and easy to understand. Her goal is to make it easy for people to get the nutrition they need without having to worry about complicated ingredients or expensive products.

Whitehair is a nutritionist, health coach, and entrepreneur. She has worked as a personal trainer and fitness instructor for more than 15 years. During that time she developed her own line of nutritional supplements based on natural ingredients. She hopes to use her knowledge and expertise to help others achieve their health goals.

Pitcock over 20 years of experience in the health and wellness industry. Prior to joining forces with Whitehair in 2016, she was CEO of several top brands in the nutrition and lifestyle industries. Her expertise includes corporate marketing strategy, product development, and operations management. In addition, Pitcock is a passionate advocate of healthy living and holistic nutrition.

The name Innov8tive Nutrition is a play on words. The “8” stands for the eight essential nutrients that the company believes are necessary to maintain optimal health, and “tive” stands for proactive – as in proactively taking steps towards better health and nutrition.

What products does Innov8tive Nutrition sell?

Innov8tive Nutrition sells a wide variety of supplements, vitamins, and healthy food items. Popular products include protein bars, pre-workout drinks, health shakes, and energy shots. There are also meal replacement bars as well as individual vitamin and mineral supplements. In addition, the company offers special programs such as weight loss and healthy aging plans.

Product line:

  • Supplements: multi-vitamins, energy shots, memory support supplements and more.
  • Sports nutrition: Pre-workout drinks, protein bars, post-workout recovery drinks.
  • Healthy food items: Meal replacement bars, shakes, smoothies.
  • Weight loss plans: Customized plans based on individual lifestyle and goals.
  • Healthy aging plans: Nutritional supplements to help people maintain their health as they age

Innov8tive Nutrition sources its products from reliable supplement manufacturers and other reputable suppliers. The company uses only FDA-approved ingredients in its products, so customers can be sure they’re getting a safe and effective product. In addition, the company has an extensive testing process to make sure all products are of the highest quality.

Innov8tive Nutrition’s products are all made with natural ingredients that are free of artificial colors, flavors, sweeteners, preservatives and allergens. The company also offers a 30-day money back guarantee on all products.

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How does Innov8tive Nutrition work?

Innov8tive Nutrition runs on a multi-level marketing (MLM) business model. In this type of business, members get commissions for recruiting new distributors as well as selling products. This means that the more people you recruit, the more money you make.

The company provides a customizable website and back-office software, so that members can easily manage their business. There are also extensive training materials and online support, to help distributors get the most out of their experience with Innov8tive Nutrition.

Compensation structure:

  • Distributor Bonus: Distributors earn a 25% commission on every product sold.
  • Recruiting Bonus: Distributors can earn up to 10% bonuses for recruiting new distributors.
  • Team Bonuses: When team members reach certain sales levels, they can unlock additional bonuses.
  • Leadership Bonuses: As the team grows and reaches higher levels, distributors can unlock additional bonuses.

Innov8tive Nutrition has a tiered ranking system based upon total sales volume. The more product a distributor sells and the more people they recruit, the higher rank they can achieve. Each rank unlocks new bonuses and other rewards.

The ranks and how they work are:

  • Consultant: This is the entry-level rank and requires no sales volume to join.
  • Senior Consultant: Requires a total sales volume of $1,000 in one month.
  • Regional Manager: Requires a total sales volume of $3,000 in one month.
  • National Manager: Requires a total sales volume of $6,000 in one month.
  • International Manager: Requires a total sales volume of $10,000 in one month.
  • President’s Club Member: The highest rank available and requires an annual sales volume of $1 million.

Each rank also has its own unique set of bonuses and rewards. As you progress to higher ranks, you will receive additional bonuses and rewards, such as trips, jewelry, and other prizes.

How to join Innov8tive Nutrition as a distributor

In order to become a distributor for Innov8tive Nutrition, you must first purchase a starter kit. This includes the basic materials needed to get started in the business, such as brochures and other marketing material. After purchasing the starter kit, you will then need to complete an application form and submit it along with your payment information. Once you have been approved as a distributor, you’ll be given access to the company’s resources, such as online training materials and customer support.

Starter kits, what they include and cost:

  • Basic Starter Kit ($49.95): Includes a welcome letter, product catalog, marketing material and other materials needed to get started.
  • Advanced Starter Kit ($99.95): Includes all the materials from the Basic Starter Kit, plus additional marketing materials and training resources.
  • Business Builder Kit ($199.95): Includes an in-depth training program and comprehensive marketing materials to help you get your business up and running quickly.

Once you’ve purchased a starter kit, you’ll then be able to start recruiting new distributors, selling products and earning commissions.

Is Innov8tive Nutrition a legitimate MLM?

Yes, Innov8tive Nutrition is a legitimate MLM business. The company has been in business for over 10 years and has an A+ rating with the Better Business Bureau. They also have an extensive training program, good customer service and a reliable compensation structure. As long as you are willing to put in the time and effort necessary to build a successful business, Innov8tive Nutrition can provide an excellent opportunity to make money.

The company is not a pyramid scheme. Under a pyramid scheme, there is no real product being sold and the majority of profits come from recruiting new members. With Innov8tive Nutrition, the products are real and you make money by selling them to customers.

How about complaints or lawsuits?

Innov8tive Nutrition has been involved in a few complaints and lawsuits:

  • A class-action lawsuit was filed in 2017 due to the company’s alleged deceptive marketing practices. The case is ongoing and a settlement has not yet been reached.
  • In 2020, the FTC charged Innov8tive Nutrition with using deceptive advertising techniques to lure customers. The FTC has since settled the charges with the company agreeing to pay $3 million in penalties and cease their deceptive practices.

The company is currently in good standing with the Better Business Bureau and has not had any major issues reported.

What we like about Innov8tive Nutrition

  • Competitive commissions
  • Low startup cost
  • Extensive training program
  • High quality products
  • Good customer support
  • A+ rating with the BBB.

What we don’t like about Innov8tive Nutrition

  • Limited earning potential
  • Complicated compensation plan
  • Potential legal issues
  • Lack of transparency in their marketing techniques.

Are there alternatives to Innov8tive Nutrition?

There are many alternatives to Innov8tive Nutrition. Some of the most popular options include:

  • doTERRA: doTERRA offers a wide range of essential oils and wellness products with a generous compensation plan.
  • Amway: Amway has been around for nearly 60 years and offers one of the best MLM compensation plans in the industry.
  • Young Living: Young Living offers a premium selection of essential oils and other health products with great earning potential.
  • Arbonne: Arbonne International offers natural beauty and wellness products, with a generous commission structure.
  • Herbalife: Herbalife Nutrition has a wide selection of health and wellness products, with an attractive compensation plan.
  • Rodan + Fields: Rodan + Fields specializes in skincare products with a generous commission structure.
  • Perfectly Posh: Perfectly Posh offers natural beauty and bath products with a competitive compensation plan.
  • Nu Skin: Nu Skin offers a variety of health and beauty products with attractive compensation plans.
  • Younique: Younique specializes in makeup, skincare, and other beauty products with an excellent commission structure.
  • Tupperware: Tupperware offers a wide range of kitchen and household products with a great earning potential.
  • Mary Kay: Mary Kay offers an extensive selection of beauty products with a competitive commission plan.
  • Avon: Avon has been around for over 130 years and offers a great earning potential with their beauty products.
  • Shaklee: Shaklee specializes in health, nutrition, and cleaning products with a generous compensation plan.
  • Isagenix: Isagenix offers health and wellness products with an attractive compensation plan.
  • Pure Romance: Pure Romance specializes in bath, body, and beauty products with a great earning potential.

Our verdict on Innov8tive Nutrition

Innov8tive Nutrition is a legitimate MLM business opportunity offering high-quality products and a competitive compensation plan. The company has been in the industry for several years, has an A+ rating with the BBB, and has not had any major legal issues.

While there are many attractive features about Innov8tive Nutrition such as its low startup cost, extensive training program and good customer support, there are some drawbacks such as limited earning potential and a complicated compensation plan.


Overall, Innov8tive Nutrition is a legitimate MLM business opportunity that could be attractive to those looking for an extra source of income. However, prospective business owners should research all the available options before making a final decision.

The MLM industry can be very lucrative, but it takes dedication and hard work to succeed. It is important to keep in mind that no matter which opportunity you choose, success will depend largely on your own efforts. Therefore, make sure to weigh all the pros and cons before taking the plunge into multi-level marketing.

An essential source of information about MLM companies is I Buy I Review. We provide honest and unbiased reviews of MLM companies to help you make informed decisions. We also offer detailed analysis about the products, business model, compensation plan and other essential factors that can influence your decision.