If you’ve been looking for the best MLM to join in 2022, then you may have noticed that a lot of MLM companies will grow in revenue for two to three years as they grow in popularity, then they have a major downtrend in the following years as the hype dies down and the trends change.
Nobody wants to spend all of their time and money joining a multi-level marketing company that’s just going to continue trending down, which is why it’s important to do your research first.
In this article from IBuyIReview, you’ll learn what the best MLM to join is based on revenue growth so that you can join while its on the upward trend in popularity.
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How Did We Scout the Top Business Products and Best MLM?
If you’re in the business of making money (and who isn’t?), then you might be wondering which network marketing business on the market today is the top MLM. (1)
In this article, I will go through a list of the best companies based on their revenue growth over the years and their potential to continue to grow in popularity and revenue.
But first, you deserve to know how I selected these MLM companies so you can do your own research.
Before we get started...
To capture a view of which MLMs are doing well right now and how they have performed in the past, we’ll be using Google Trends to look up the brand’s name. This shows the organic search volume of that brand for several years past.
If the trend is going up, that’s a good sign!
An uptrend means that the brand is more popular with searchers, and a popular company means better brand recognition and, theoretically, they are making more revenue and recruits are selling more products.
If a brand is on a downtrend, then you might want to look elsewhere, because that means that the brand may either be over-saturated now, or they are losing credibility.
When a brand remains consistent in its trends, it is also a good sign because that means its products are reliable and the profitability of the company is stable and should remain that way for a long time.
Best MLM Companies to Join by Revenue - Top Company Ranking
Multi-level marketing is a profitable industry. (2) That, however, doesn’t mean that it will be profitable for you. To really succeed in an MLM, you need to be in the top 1% of earners.
If you ask me, it’s easier just to go create your own business, but we’ll cover more on that later.
Most of the profits MLM companies receive are never seen by lower-tier recruits. If you are in someone’s downstream (and you are always in someone’s downstream) then you are earning money for them, not for yourself. They will push you and “motivate” you because the better you sell products, the better their paycheck looks.
Your upstream needs to meet their quotas too, and in most MLM business models, once you recruit enough people to become a part of the upstream, you transition from selling products to just recruiting new people so they can meet your quotas for you.
The money continues to flow up the business hierarchy until it reaches the company’s funds, which the founders draw from. Or, in some cases, it goes directly into the founder’s pockets. Ultimately, they are the ones making the most money from an MLM structure, which is why I’m such a big proponent of making money with other methods.
You, however, are here for a list of the top MLM companies rated by revenue in 2022, so without further delay, let’s dive right in:
Natura & Co is a little-known brand with a wide range of personal care companies underneath its umbrella that are better known by people, such as The Body Shop, Cosmeticos, Aesop, and Avon. It was created in 1969 and remains headquartered in Sao Paulo, Brazil.
The Natura company offers refillable beauty products to help boost awareness of our ecological footprint. In 2018, the company reported revenue of $10.9 billion, setting it heads and shoulders above many other MLM companies.
The company is worldwide, providing products to 73 countries under each of its brand names. While the Google Trends report shows that Natura searches have been fairly consistent over many years, it is on a slight uptrend.
Created in 1959, Amway is one of the largest and most well-known MLM companies in the world. They operate out of the United States and sell a variety of health, beauty, and home products from weight loss formulas, to eye and lip products, to laundry detergent and household cleaners. These products are primarily targeted toward stay-at-home moms and women in their 20s and 30s.
Amway’s overall compensation plan for distributors is strong compared to other MLMs and has plenty of bonuses for signing on new recruits.
The company has several sister-companies that are also MLMs under the name Alticor. In 2019, they reported $8.4 billion in sales and show a steady and consistent uptrend in Google Trends.
Avon is a direct sales company under the name Avon Products Inc. based in London and created in 1886. The company is popular for selling beauty, household, and personal products. It is branded toward diversity and inclusivity.
Avon is most popular with women in their 20s and 30s for makeup and skin products. The company is popular enough to be a household name, and it’s common for those selling the product to host “makeup parties” or show up at tradeshows to sell the brand.
In 2019, the company reported annual sales of $5.5 billion worldwide. Amway’s Google Trends continues to keep a consistent pace with searches in previous years, though the baseline has declined slightly over the years 2019 and 2020.
Herbalife, also known as Herbalife Nutrition, is a company that sells dietary supplements. It was created in 1980 in Los Angeles, where it remains headquartered today. The company claims many of its products will help users manage their weight and make them healthier.
As a fun fact, Herbalife has been banned in Belgium as an illegal pyramid scheme. Still, the company reported a $4.89 billion in revenue in 2018 and stock market prices are rising.
Interestingly, the trends for this company seem to be seasonal because it always has an end-of-year dip in popularity. Still, interest spikes fairly consistently toward the first half of the year.
- Mary Kay
Mary Kay is a MLM company under the name Mary Kay Inc. It’s another household name company. It was created in Dallas in 1963, yet it is headquartered in Addison, TX. In 2018, Mary Kay was reported to be the sixth-largest MLM company in the world and continues to rise in popularity.
The company primarily sells cosmetic and skin care products to women, reporting an annual revenue of $3.25 billion in 2018. Surprisingly, the trends for this company are consistent yet low, with a huge spike in mid-2020 that failed to stick. This appears to be largely because the company’s main advertising platform is through word of mouth and in-person marketing, rather than online sales.
Many people know this brand as the classic MLM that sells Tupperware, the name brand-plastic food storage containers. The company also provides other household products; however, it is largely known for its classic Tupperware. In fact, many MLMs took after this company’s business model after “Tupperware parties” became so iconic.
The Tupperware company is trending up as of 2020 and has maintained a consistent level of searches in previous years. The company also reported a revenue of $1.7 billion in 2020. This revenue report is down from $2.2 billion in 2017. Though the trends continue to rise, it is indicative that not as many people are willing to purchase the name brand and are now seeking other types of food storage containers.
7. Nu Skin
Created in Utah in 1984 where its headquarters remains today, Nu Skin provides products that are targeted toward individuals looking for anti-aging cosmetics.
Nu Skin reported $2.6 billion in revenue in 2018, making it one of the most successful MLM companies that operate as young brand.
The trends for Nu Skin are on upward, with the past five years maintaining a strong and consistent number of searches. In mid-2019, however, it saw a sharp spike in popularity – followed by a short dip – and returned to the previous spike numbers, where it looks like it will stabilize.
Primerica is a brand that provides insurance, investment, and financial services to individuals within a middle socioeconomical class in the United States and Canada. The brand is headquartered in Georgia, where it was created in 1977 under the name Primerica Financial Services Ltd.
The brand reported earnings of $2.2 billion in 2020, which is a sharp increase from $1.6 billion reported in 2017.
Google Trends shows a consistent level of digital search volume for the brand’s name over several years with few deviations, which is interesting, but overall good. There is no sign of the brand decreasing in popularity anytime in the near future so long as the multi-level marketing company keeps up with its digital marketing for residual income.
The Jeunesse brand, also known as Jeunesse Global, is an MLM brand created in 2009. It is popular for selling makeup products with a scientific aesthetic. The brand states that they are “passionate about redefining youth through our revolutionary products and life-changing opportunities.” A clear MLM, if you ask me.
Still, despite the company’s recent founding, it reported $1.1 billion in revenue in 2019. Google Trends shows a consistent search volume throughout the years. The brand started trending down in 2017, making it an uncertain bet at best. It is possible that this is because people are prone to misspelling the brand name.
10. It Works!
It Works! is a well-known MLM title that provides body-shaping products such as its popular body wrap, as well as its line of weight management supplements. Founded in 2001 with a headquarters in Palmetto, Florida, the brand also has international offices in Ireland and South Korea.
The brand has shown its age, however, because the trendiness of these types of products has died down over the years. In 2019, the brand reported a revenue of $590 million.
The brand had a strong Google Trends chart in the early 2000s, but it’s clear that it is in decline. With the exception of a short spike in interest in 2016, the It Works! has been steadily declining over the years. This is a brand that I would stay away from if you are trying to make the big bucks.
11. Ambit Energy
Ambit Energy is a gas and electricity provider for U.S. markets that have been deregulated, such as in Texas. The brand was created in 2006 in Addison, Texas, and is currently headquartered in Dallas, Texas, to maintain its corporate location. Plano, Texas, is home to its operations headquarters where its call center is located.
This is an MLM brand with a unique offering. Before I started diving into different MLM companies through this website, I had no idea that my utility plan could be an MLM.
The Google Trends for this company are surprisingly low, but is focused in Texas where it provides services. In 2020, Ambit Energy saw a strong spike in interest, but interest has dropped to the company’s regular level of searches.
12. Telecom Plus
Telecom Plus was created in 1996 in London, where it is currently headquartered. The brand is a utility provider for residents in the United Kingdom, supplying gas, electricity, landline, broadband and mobile cell services.
In 2020, Telecom Plus reported a term revenue of £875 million, which is a little over $1.2 billion.
Not surprisingly, Google Trends in the United States shows very little activity for this brand, but there are spikes of interest. Trends in the United Kingdom, however, are volatile, making any trend-based decision unclear.
Belcorp is a brand that sells cosmetics and personal care products primarily to women who are struggling with their self-confidence, promising its their products will help promote well-being and personal fulfillment.
Created in 1968 in Peru, the brand operates in 14 countries, including the United States, and has an estimated revenue of $1.1 billion.
Trends in the United States are volatile, but the brand has maintained some interest over several years, making it a hit or miss decision based on distributor trends alone.
In Peru, the trends in prior years are consistent and strong, yet began to decline in 2017. In 2019, the brand saw yet another decline in trends, with nominal interest remaining. Definitely not a brand I would recommend getting on board with unless their trends begin to pick up again.
Created in 1972 in Ada, Oklahoma, LegalShield is a popular legal service that provides legal services direct to consumers. The brand is a part of a holdings corporation and offers services in the United States and Canada.
The brand has maintained a consistent revenue, earning $458 million in 2019. This isn’t much better than in 2014, when the estimated revenue was $400 million. This indicates that the brand is consistent, but not growing, which is surprising because of its affiliate employees and MLM software structure.
Google Trends shows a consistent level of interest in the brand’s services until mid-2020, when it declined sharply, though it is unclear if the trends will bounce back.
15. Young Living
Created in 1993, Young Living is headquartered in Utah and sells a variety of essential oils (except the now popular CBD), marketed for their health benefits. In 2019, the brand reported a revenue of $1.9 million, which isn’t bad for how young the brand is.
Google Trends shows that the brand was on the rise for a while between 2014 and 2018, maintaining a consistent level of digital interest.
In 2019, however, the brand began to decline in popularity, and it appears the brand is on a consistent downtrend.
Scentsy is a popular MLM brand known for its scented products, namely wax warmers and candles. Distributors can often be seen at trade shows and festivals with the classic calligraphy-style logo. Created in 2003, the brand reported an impressive revenue of $382 million in 2019.
Having previously maintained interest with a consistent seasonal dip, Google Trends shows this company on its way up. In late 2019, the company saw a spike in interest that looks like it could stick.
Isagenix International LLC is an MLM brand that sells dietary supplements and personal care products, largely targeting the weight loss and dieting market. The brand was created in 2002 in Arizona, where it remains headquartered. The brand is a subsidiary of its parent organization, Isagenix Worldwide Inc.
The brand reported $958 million in revenue in 2017, and the number continues to fall as the years go by. Its Google Trends shows a similar story, with a consistent and strong level of searches in the early 2000s that steadily declined. In 2017, the brand saw a sharp increase, followed by an immediate decline again. Today, the brand is down to a fraction of the interest it had in the early 2000s and does not show any sign of improving.
Created and headquartered in Santa Monica, California in 1998, the popular fitness media brand operates under several names, such as BeachBody on Demand, Team BeachBody, and Openfit. It provides on-demand workout streams for people looking to get fit at home.
BeachBody reported an estimated revenue of $880 million in 2020, down from $1 billion in 2017.
This brand sees a seasonal dip where people become more interested in the program in the spring and summer months, and lose interest in the winter months toward the holidays. The trends rise back up again in January, when everyone is setting their New Year’s goals. Overall, the levels are consistent, which is good. The brand saw a strong upward trend in 2019 before dropping back down to normal levels.
Joymain, also known as JoyMain International Development Group, is a brand that is focused on sourcing, developing, and marketing healthcare consumer products within the United States.
The headquarters is located in Miami, Florida, and is listed as only being created in 2010, making it one of the youngest MLM companies we’ve covered.
This brand is not as well-known as others and might look like a startup at first, but reported a revenue of $1.5 million in 2019, which is impressive considering it had been around for less than a decade at that point.
Unfortunately, and perhaps because it is so unknown, Google Trends shows no interest in the brand topic except from a few spikes over the years, so it is unclear how JoyMain markets its products.
20. World Ventures
World Ventures is an MLM focused on selling travel packages. Created in 2005, the company boasts $90 million in revenue. Google Trends shows that the company has not held interest in a long time and it is steadily declining, with little organic trend interest left.
Do These MLM and Network Marketing Companies Work?
These multi-level marketing companies may work for a time, but they also rely on you having a poor understanding of business and financial accounting.
Do you keep a Profit & Loss sheet and track each business-related expense?
Do you have a bookkeeper or accountant who helps you file your taxes?
Chances are, if you’re working from home with an MLM company, you don’t have these things, and MLM companies count on it so you can’t easily track how much money you’re losing by participating in their company.
Of course, if you choose the right MLM at just the right time, you could recover your losses and actually see some profit. (3) Still, your success will be strongly dependent on your sales skills, how wide you personal network is, and how strong your interpersonal skills and organization is.
Frankly, if you ask me, running an MLM business is much more difficult than running your own business at home, and it’s much less profitable.
So, depending on how you look at it, these companies do absolutely work. The question is, who is it working for?
As we saw in the beginning, most of the top MLM companies aren’t profitable until their popularity grows, but then it dips, and the founders usually move onto another business at this point.
Where you are in the company also drastically changes how much profit you can expect because recruits who are lower in the hierarchy stand to earn the least amount of money, as it all trickles up to their “upstream” reports whose jobs quickly turn from selling the MLM’s products to managing reports and pushing them to earn more money for the company.
99% of People Who Sign Up for Multi-Level Marketing Companies in 2022 Will Fail... Here's Why:
The majority of people who sign up for an MLM this year will fail, and that’s even if they do their due diligence like you and look for companies that are on the uptrend.
Yes, the 99% is a real statistic, too. (4) Don’t believe me? You might believe Jon M. Taylor, MBA, Ph.D, working with the Consumer Awareness Institute on behalf of the Federal Trade Commission.
Let’s spin this around the other way: only 1% of all participants who sign up for an MLM will earn a profit over the lifetime of their business with that company.
The main reason why a lot of people fail when using these MLM businesses models may have to do with a lack of structure or true support.
Worst of all?
These companies promise to provide this to you. Even if you have a mentor who promises to help you learn the ropes and develop yourself as an entrepreneur, they are just there to give you enough of a carrot on a stick to push you forward and put more money in their wallet.
Why would you want to put all of that hard work into something that doesn’t benefit you in any way? You don’t have to give up the part-time or full-time work from home life that you’ve built, but you can do so many other things that make a lot more money.
This is one of the main problems I’ve had with MLMs over the years. Yet because of the trendiness of the products, these companies still exist and prey upon their recruits. Even though the Federal Trade Commission does its best to shut down these sketchy practices, they find loopholes and continue to misrepresent themselves as a good business opportunity.
WHY I Quit the Top MLM Companies and HOW I'm Earning More Than Ever
I used to do more with MLMs, and I have to tell you, after years of dealing with upstreams and downstreams, I was ready to just have my own revenue stream that was independent from any sort of mentor or trendy product that might be a hit or miss depending on how I played my cards.
That’s why I joined a program that would allow me to continue my flexible work-from-home lifestyle without pestering my friends and family for the latest trending product.
I was no longer required to buy products in advance or recruit anyone for the sake of hitting my quotas.
Better yet, I make more money now that I have quit MLMs than I ever have before.
Want to know how I did it?
It’s called Local Marketing Vault, and the program gives you all the training and funnels you need to get started with generating leads for local businesses through ads. The owners will even give you a call before you buy to make sure the training is right for you. They truly care about their students’ success, and it shows!
In case you need some external motivation to get things done, Local Marketing Vault has an active and growing community of 5,000+ members.
I’ve got a sneak peek of the training for you to view as well. Just click the button below to gain access to it.
- Steven Hassan, Beware the Main Street Bubble of Multi Level Marketing Groups Without U.S. Government Protection, https://www.huffpost.com/entry/main-street-bubble-of-mul_b_816996
- Joe Nocera, Riddle of the Pyramids: What Is Herbalife?, https://www.nytimes.com/2015/01/10/opinion/joe-nocera-riddle-of-the-pyramids.html
- Nick Clements, 3 Reasons to Avoid Multilevel-Marketing Gigs, https://www.forbes.com/sites/nickclements/2018/10/18/3-reasons-to-avoid-multilevel-marketing-gigs/?sh=206e6417607a
- Federal Trade Commission, The Case (for and) Against Multi-Level Marketing, https://www.ftc.gov/sites/default/files/documents/public_comments/trade-regulation-rule-disclosure-requirements-and-prohibitions-concerning-business-opportunities-ftc.r511993-00008%C2%A0/00008-57281.pdf
I buy and review courses so you don’t have to. Sometimes, I even find courses that are legitimate and worthwhile; and that’s how I accidentally came across one that led me to building a 6-figure business in a little under 5 years. Now, I still review courses because it’s my favorite hobby. 🙂 Learn more about me here.