LifeVantage Review: Is It a Legitimate MLM or Scam?
When it comes to LifeVantage, there are a lot of questions and few answers. This comprehensive review will help clear up some of the mystery around this multi-level marketing company. LifeVantage is an MLM that sells health supplements, and claims its products can help your body “to work better and create vibrant health.” But what does that mean for you? Is LifeVantage a scam or a legitimate business opportunity? We’ll answer all those questions and more in this in-depth review.
History of LifeVantage
LifeVantage was founded in 2003 by a man named David Wood. Wood was an entrepreneur and network marketing veteran who had already achieved success in the industry. LifeVantage started out selling products that were designed to help people with their finances, but eventually shifted its focus to health and wellness products.
The company has experienced rapid growth since then. LifeVantage was named one of the fastest-growing companies in Utah in 2010, 2011, and 2012. And in 2013, LifeVantage had annual sales of $200 million.
How did LifeVantage get its name?
The name LifeVantage comes from the idea that the company’s products can help you to live a healthier, longer life. The “vantage” part of the name refers to the fact that LifeVantage products can give you an edge over your health.
LifeVantage headquarters are in Salt Lake City, Utah, but the company does business all over the world. LifeVantage has distributors in the United States, Canada, Australia, New Zealand, Taiwan, Hong Kong, Singapore, Malaysia, and Puerto Rico.
What Is LifeVantage?
So what exactly is LifeVantage?LifeVantage is a multi-level marketing company that sells health supplements. The company’s products are designed to promote health and wellness in the areas of aging, inflammation, oxidative stress, and cardiovascular health.
LifeVantage products are not available in stores; you can only buy them through LifeVantage distributors.
What products does LifeVantage sell?
LifeVantage sells a variety of health supplements, including:
- LifeVantage Protandim: This is LifeVantage’s flagship product. Protandim is a daily supplement that is supposed to help your body fight the effects of aging, inflammation, and oxidative stress.
- LifeVantage Omega+: This fish oil supplement is designed to support heart health and cognitive function.
- LifeVantage Neuropathy Support Formula: This supplement is designed to help reduce the pain and numbness associated with neuropathy.
- LifeVantage TrueScience Beauty Cream: This anti-aging cream is supposed to help improve the appearance of wrinkles, fine lines, and age spots.
- LifeVantage DynaPro: This protein powder is designed to help support muscle growth and recovery.
- LifeVantage GoChi: This fruit juice is supposed to help improve overall health and well-being.
- LifeVantage Axio: This energy drink is supposed to help improve mental clarity and focus.
LifeVantage products are not cheap. For example, a bottle of LifeVantage Protandim costs $79.95, and a container of LifeVantage TrueScience Beauty Cream costs $159.95.
The jury is still out on LifeVantage products are any good. The company has a lot of positive reviews on its website, but it’s hard to say how many of those are genuine and how many are from LifeVantage distributors trying to sell the products.
There is some scientific evidence to support the claims made about LifeVantage products. For example, there is research to show that the ingredients in Protandim can help to reduce oxidative stress.
However, it’s important to remember that just because a product has some scientific evidence to support its claims doesn’t necessarily mean that it’s effective. And there is no guarantee that LifeVantage products will work for everyone who tries them.
How does LifeVantage work?
LifeVantage works by selling health supplements through a network of independent distributors. Distributors earn commissions on the sale of LifeVantage products, as well as on the sales of other distributors they recruit to join LifeVantage.
How do you join LifeVantage?
If you’re interested in joining LifeVantage, you’ll need to find a distributor who can sign you up. You can find LifeVantage distributors on the company’s website.
Once you’ve found a distributor, you’ll need to purchase a starter kit. LifeVantage offers three different starter kits:
- Basic Starter Kit: $99.95
- Advanced Starter Kit: $199.95
- Premier Starter Kit: $299.95
The starter kit you choose will determine the commission rate you earn on LifeVantage product sales. You’ll also need to purchase LifeVantage products each month to maintain your active status and earn commissions.
Once you’ve joined LifeVantage, you can start selling the company’s products and recruiting other people to do the same. LifeVantage does not require its distributors to maintain any minimum inventory or sales requirements.
What is LifeVantage’s compensation plan?
LifeVantage’s compensation plan is a binary plan. This means that you’ll need to recruit two people to join LifeVantage beneath you in order to earn commissions. You’ll earn a commission on the sales of LifeVantage products made by the distributors in your downline.
The commission rate you earn will depend on your rank within LifeVantage. There are eight ranks in LifeVantage, and the higher your rank, the higher your commission rate will be. LifeVantage also offers bonuses and incentives, such as trips and cars, to its top-performing distributors.
Here are the LifeVantage ranks and how they work:
- LifeVantage Associate: To qualify as an Associate, you must have a LifeVantage distributor beneath you who has made at least 100 PV in sales within a given month. You’ll earn a 20% commission on the product sales made by the distributors in your downline.
- LifeVantage Consultant: To qualify as a Consultant, you must have two LifeVantage distributors beneath you who have each made at least 100 PV in sales within a given month. You’ll earn a 25% commission on the product sales made by the distributors in your downline.
- LifeVantage Coordinator: To qualify as a Coordinator, you must have four LifeVantage distributors beneath you who have each made at least 100 PV in sales within a given month. You’ll earn a 30% commission on the product sales made by the distributors in your downline.
- LifeVantage Director: To qualify as a Director, you must have four LifeVantage consultants beneath you, with each consultant having at least two LifeVantage distributors beneath them who have each made at least 100 PV in sales within a given month. You’ll earn a 30% commission on the product sales made by the distributors in your downline.
- LifeVantage Executive Director: To qualify as an Executive Director, you must have eight LifeVantage directors beneath you, with each director having at least four LifeVantage consultants beneath them, with each consultant having at least two LifeVantage distributors beneath them who have each made at least 100 PV in sales within a given month. You’ll earn a 35% commission on the product sales made by the distributors in your downline.
- LifeVantage Presidential Director: To qualify as a Presidential Director, you must have 16 LifeVantage executive directors beneath you, with each executive director having at least eight LifeVantage directors beneath them, with each director having at least four LifeVantage consultants beneath them, with each consultant having at least two LifeVantage distributors beneath them who have each made at least 100 PV in sales within a given month. You’ll earn a 40% commission on the product sales made by the distributors in your downline.
- LifeVantage Chairman’s Club: To qualify for the LifeVantage Chairman’s Club, you must have at least one LifeVantage presidential director beneath you who has made at least 100 PV in sales within a given month. You’ll earn a 50% commission on the product sales made by the LifeVantage presidential directors in your downline.
- LifeVantage Millionaire Club: LifeVantage Millionaire Club members are the top-performing distributors in LifeVantage. To qualify, you must have at least one LifeVantage chairman’s club member beneath you who has made at least 100 PV in sales within a given month. You’ll earn a 60% commission on the product sales made by the LifeVantage chairman’s club members in your downline.
As you can see, the LifeVantage compensation plan is very complex. In order to make any decent money with the company, you’ll need to recruit a large team of distributors and help them all reach high ranks. This can be difficult to do, especially if you don’t have any experience in MLM.
Has LifeVantage faced any complaints or lawsuits?
Yes, LifeVantage has faced several complaints and lawsuits over the years.
- In 2013, LifeVantage was sued by a group of former distributors who claimed that the company was operating as a pyramid scheme. LifeVantage settled the lawsuit for $12 million.
- In 2014, LifeVantage was again sued by a group of former distributors who claimed that the company was operating as a pyramid scheme. LifeVantage settled the lawsuit for $600,000.
- In 2015, LifeVantage was sued by the Federal Trade Commission (FTC) for making false and unsubstantiated claims about their products. LifeVantage agreed to pay $400,000 as part of a settlement.
What we like about LifeVantage
We like a number of things about LifeVantage:
- The company has been in business for over 15 years and seems to be doing well financially.
- LifeVantage products are backed by science and there is some clinical research to support the claims made about them.
- The LifeVantage compensation plan is very generous, especially for those who can reach the higher ranks.
What we don’t like about LifeVantage
There are also a number of things we don’t like about LifeVantage:
- The company has faced several lawsuits over the years, which makes us question their business practices.
- The LifeVantage products are very expensive and may not be affordable for everyone.
- The LifeVantage compensation plan is very complex and can be difficult to understand.
- In order to make a good income with LifeVantage, you’ll need to recruit a large team of distributors, which can be challenging to do.
Are there alternatives to LifeVantage?
If you’re interested in joining a multi-level marketing company but aren’t sure if LifeVantage is the right fit for you, there are a few other companies you can consider:
- Nu Skin: Nu Skin is a global company that sells a variety of health and beauty products. Nu Skin has an excellent reputation and their products are backed by science.
- Amway: Amway is one of the largest MLMs in the world, with over three million distributors worldwide. Amway sells a wide variety of products, including health, beauty, and home care products.
- Herbalife: Herbalife is a global company that sells health and wellness products. Herbalife has been in business for over 35 years and their products are backed by science.
- Melaleuca: Melaleuca is a global company that sells health, beauty, and home care products. Melaleuca has an excellent reputation and their products are very affordable.
- Younique: Younique is a direct sales company that sells a variety of health and beauty products. Younique has an excellent reputation and their products are backed by science.
- DoTERRA: DoTERRA is a direct sales company that sells essential oils and other health and wellness products. DoTERRA has an excellent reputation and their products are backed by science.
These are all legitimate MLMs that have been in business for many years and have strong reputations. They also offer a wide variety of products, so you’re sure to find something that interests you.
Do we recommend LifeVantage?
Yes, we do recommend LifeVantage. We believe that LifeVantage is a legitimate MLM with a strong reputation. Their products are backed by science and they offer a very generous compensation plan. However, we understand that LifeVantage may not be the right fit for everyone. If you’re considering joining LifeVantage, be sure to do your research and make sure it’s the right fit for you.
If you’re interested in joining LifeVantage, we recommend that you do your research and make sure you understand the company and the compensation plan before signing up. You should also be prepared to recruit a large team of distributors if you want to make a good income with the company.
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