Everra Review: Legitimate Cosmetics MLM?

Multi-level marketing (MLM) companies are becoming increasingly popular, and for good reason—they can be a great way to make money. However, not all MLMs are created equal. In this Everra MLM review, we’ll take a look at if this company is worth your time and investment. Everra is a cosmetics-focused MLM that recently entered the industry. The company promotes lashes, airbrush kits, skincare, wellness, and cosmetics through a network of distributors. Everra works in a similar way to other MLMs: you can join as a distributor and earn commissions on sales made by people you recruit into the business. We’ll cover everything from Everra’s products to its compensation plan so that you can decide if Everra is right for you.
Who launched Everra and when?
Everra was launched by Christopher Welch in 2019 and is headquartered in the United States, with operations in the U.K, Canada, Australia and New Zealand.
Among his previous experience prior to Everra, Welch was the founder, president and CEO of Naativ; founder, president and CEO of Maelle; and vice president and associate general counsel of Younique.
In 2019, Welch launched Everra with the goal of providing high-quality cosmetics products at a fraction of the price of other luxury brands. Everra’s products are made in the same factories as some of the world’s leading cosmetics brands, but they are sold at a fraction of the price. Welch has over 20 years of experience in the cosmetics industry, which gives Everra some much-needed credibility.
Everra is a play on the word “ever,” as in “always.” Everra’s mission is to be always available to its customers, with high-quality products that are always in stock.
What products does Everra sell?
Everra has a wide range of products, including:
- Lashes: Everra’s lashes are made from high-quality synthetic fibers and are available in a variety of styles, from natural-looking to dramatic. Everra’s lashes are also vegan and cruelty-free.
- Airbrush Kits: Everra’s airbrush kits come with everything you need to get started, including an airbrush gun, compressor, air hose, and foundation. Everra’s airbrush kits are available in a variety of colors to match any skin tone.
- Skincare: Everra’s skincare line includes a variety of products, from cleansers and toners to serums and moisturizers. Everra’s skincare products are made with natural ingredients and are free of parabens, sulfates, and phthalates.
- Wellness: Everra’s wellness line includes a variety of supplements and health products, from vitamins and minerals to protein powders and energy drinks. Everra’s wellness products are designed to help you feel your best and reach your fitness goals.
- Cosmetics: Everra’s cosmetics line includes a variety of products, from foundation and concealer to eyeshadow and lipstick. Everra’s cosmetics are made with high-quality ingredients and are available in a wide range of colors to match any skin tone.
Everra’s products are made in the same factories as some of the world’s leading cosmetics brands, but they are sold at a fraction of the price. Everra is able to keep its prices low by selling directly to consumers through its network of distributors. Everra’s products are also vegan and cruelty-free.
How does Everra work?
Everra works in a similar way to other MLMs: you can join as a distributor and earn commissions on sales made by people you recruit into the business. Everra’s compensation plan is based on a binary system, which means that you’ll have two teams—left and right—under you. You’ll earn commissions on sales made by people in your left team and your right team. Everra also offers a variety of bonuses, including rank bonuses, leadership bonuses, and car allowances. Everra’s compensation plan is designed to incentivize recruitment, so there is a lot of emphasis on building a large team.
- Leadership bonuses: Everra offers leadership bonuses to distributors who reach certain rank milestones. The higher your rank, the higher your leadership bonus will be. Everra’s leadership bonuses are paid out weekly and are based on sales volume.
- Car allowances: Everra offers car allowances to distributors who reach certain rank milestones. The higher your rank, the higher your car allowance will be. Everra’s car allowances are paid out monthly and can be used to help cover the cost of a new car, insurance, or gas.
- Rank bonuses: Everra offers rank bonuses to distributors who reach certain rank milestones. The higher your rank, the higher your rank bonus will be. Everra’s rank bonuses are paid out monthly and are based on sales volume.
In order to qualify for commissions and bonuses, you’ll need to maintain a minimum level of personal sales volume each month. Everra’s compensation plan is designed to incentivize recruitment, so there is a lot of emphasis on building a large team.
Everra has ranks. Everra’s ranks are based on sales volume. The higher your rank, the higher your commissions and bonuses will be. Everra’s ranks are:
- Consultant: To become a consultant, you’ll need to generate $100 in sales each month. As a consultant, you’ll earn 10% commissions on sales made by people in your left team and 5% commissions on sales made by people in your right team. You’ll also be eligible for rank bonuses and car allowances.
- Manager: To become a manager, you’ll need to generate $1,000 in sales each month. As a manager, you’ll earn 20% commissions on sales made by people in your left team and 10% commissions on sales made by people in your right team. You’ll also be eligible for leadership bonuses and car allowances.
- Director: To become a director, you’ll need to generate $10,000 in sales each month. As a director, you’ll earn 30% commissions on sales made by people in your left team and 15% commissions on sales made by people in your right team. You’ll also be eligible for leadership bonuses and car allowances.
- Executive: To become an executive, you’ll need to generate $100,000 in sales each month. As an executive, you’ll earn 40% commissions on sales made by people in your left team and 20% commissions on sales made by people in your right team. You’ll also be eligible for leadership bonuses and car allowances.
- Presidential: To become a presidential, you’ll need to generate $1,000,000 in sales each month. As a presidential, you’ll earn 50% commissions on sales made by people in your left team and 25% commissions on sales made by people in your right team. You’ll also be eligible for leadership bonuses and car allowances.
How to join Everra
To join Everra, you’ll need to purchase a starter kit. Everra’s starter kits range in price from $99 to $499 and come with a variety of Everra products. Everra also offers a monthly subscription service for $19.95 per month. The monthly subscription gives you access to Everra’s online store and a personal Everra website.

Starter kits include:
- The Airbrush Starter Kit: $99.
- The Lash Starter Kit: $149.
- The Skincare Starter Kit: $199.
- The Wellness Starter Kit: $299.
- The Makeup Starter Kit: $499.
Everra offers support to its distributors through a variety of online resources. Everra’s website includes a FAQ section, a blog, and an online community. Everra also offers training and development resources, including webinars, podcasts, and e-books.
Is Everra a legitimate MLM?
Everra is a legitimate MLM company. Everra is a relatively new company, but it has a strong management team with experience in the cosmetics industry. Is it a pyramid scheme? Everra is not a pyramid scheme. Everra is a direct selling company that offers a legitimate opportunity for people to earn commissions by selling Everra products and recruiting new members. Under a pyramid scheme, participants only make money by recruiting new members.
Has Everra faced any complaints or lawsuits?
Everra has not faced any complaints or lawsuits.
What we like about Everra
There are a few things we like about Everra:
- Everra is a new company, so it doesn’t have the baggage that some older MLMs have.
- Everra’s management team has a lot of experience in the cosmetics industry.
- Everra offers a legitimate opportunity to earn commissions by selling products and recruiting new members.
- Everra’s online store and monthly subscription service make it easy for customers to purchase Everra products.
- Everra offers a variety of online resources to support its distributors.
What we don’t like about Everra?
There are a few things we don’t like about Everra:
- Everra’s products are relatively expensive.
- Everra’s compensation plan is complex and may be difficult to understand.
- Everra is a new company, so it doesn’t have a long track record.
Are there alternatives to Everra?
If you’re interested in joining an MLM company that sells cosmetics, there are a few alternatives to Everra:
- Mary Kay: Mary Kay is a well-established MLM company that has been selling cosmetics since 1963.
- Avon: Avon is another well-established MLM company that sells a variety of cosmetics and personal care products.
- Nu Skin: Nu Skin is an MLM company that sells a variety of beauty, health, and wellness products.
- Rodan + Fields: Rodan + Fields is an MLM company that sells skincare products.
- Arbonne: Arbonne is an MLM company that sells a variety of cosmetics, skincare, and health and wellness products.
Should you join Everra?
Everra is a legitimate MLM company with a strong management team and a variety of products. Everra also offers a legitimate opportunity to earn commissions by selling products and recruiting new members. However, Everra’s products are relatively expensive, and Everra’s compensation plan is complex. If you’re interested in joining an MLM company that sells cosmetics, there are a few alternatives to Everra, including Mary Kay, Avon, Nu Skin, Rodan + Fields, and Arbonne. Everra may be a good fit for you if you’re interested in joining a new company with a strong management team and a variety of products. However, you may want to consider other options if you’re looking for an MLM company with a long track record or cheaper products.
Thorough research is crucial
Be sure to thoroughly research any MLM before joining, to avoid scams. There are a few red flags to watch out for:

- Promises of easy money: Be wary of MLMs that promise easy money. MLM businesses are hard work, and there's no guarantee you'll make any money.
- Pressure to buy products: Be wary of MLMs that require you to buy a lot of inventory or products. You may end up stuck with products you can't sell.
- Pressure to recruit: Be wary of MLMs that require you to recruit a certain number of people. You may end up buying leads or taking on debt to meet these requirements.
- High start-up costs: Be wary of MLMs that require you to pay high start-up costs. These fees may be difficult to recoup if you don't make any sales.
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