If you’re on the hunt for a new direct sales company to join, you may have come across beFragrant. Based in Boise, Idaho, beFragrant specializes in selling 100% natural soy and body safe home fragrance products. The company has been around since 2014 and has an A+ rating with the Better Business Bureau. In this complete beFragrant MLM review, we’ll let you know if we think the company is legitimate and worth joining. You’ll also learn about who founded beFragrant, what products the company sells, how it works, how to join, and the company’s compensation plan. We’ll also tell you whether beFragrant has been involved in any complaints or lawsuits and share our likes and dislikes about the company. If you’re not sure beFragrant is the right fit for you, we’ll also provide some alternatives to consider.
So, without further ado, let’s dive into our beFragrant review and discover whether this direct sales company is legit or a scam.
Who founded beFragrant?
beFragrant was founded by Denise Petersen in 2014. Petersen has over 20 years of experience in the direct sales industry and wanted to create a company that offered natural and body safe products. Headquarters are in Boise, Idaho.
Petersen was previously the President of another direct sales company, Candlelite. Prior to that, she was in charge of sales and customer service at Home Interior & Gifts.
According to the beFragrant website: “We wanted to find home fragrance with value without the ‘fine print’ warnings, without toxic fragrance oils, without petroleum based paraffin waxes, dyes and on and on. We also wanted a product made in the USA with all USA ingredients.”
The company is called beFragrant because the products are intended to give people an enjoyable experience when scenting their homes and lives. According to the company, “When using our candle warmers, soy wax melts and more, you become the fragrance in your home!”
What products does beFragrant sell?
beFragrant sells a variety of 100% natural soy-based home fragrance products including candles, wax melts, diffusers, room sprays, and car fresheners. All of the products are body safe and made with natural ingredients like essential oils and beeswax.
The company also features an exclusive line of fragrances that are only available from beFragrant. They include scents such as Citrus Grove, Cucumber & Melon, Tahitian Vanilla, and more.
The product lineup includes:
- Soy Wax Tarts: Natural soy wax tarts in a variety of scents.
- Candles: Natural soy candles in glass jars with various scents.
- Diffusers: Reeds and ultrasonic diffusers that allow you to scent your home without the need for a flame.
- Room sprays: Natural room sprays with various scents.
- Linen sprays: Linen sprays designed to add a light scent to your linens.
- Candle Warmers & Melters: Electric candle warmers that melt the wax tarts to release their fragrance.
- Room Sprays: Natural room sprays made with essential oils and other natural ingredients.
- Car Fresheners: Natural scents to refresh and invigorate your car.
- Children’s line: Scents designed for children, such as bubblegum, cotton candy and more.
- Poo’Parfum: A line of products designed to neutralize unpleasant odors; in other words, poop spray.
beFragrant uses 100% soy wax because it is a renewable resource and is made from soybeans. It doesn’t contain any of the toxins or pollutants found in paraffin wax, making it much safer for humans and the environment. Soy wax also burns longer and cooler than paraffin wax, providing you with more hours of fragrance.
In addition to being renewable and healthier, soy wax also supports American farmers. All of the soybeans used in beFragrant products are sourced from U.S. farms.
All of the beFragrant products are hand-poured and manufactured in Boise. The company manufactures its products in Boise, Idaho and sources all of its materials from U.S.-based suppliers.
How does beFragrant work?
beFragrant operates as a multi-level marketing (MLM) company, which means that independent sales consultants can join the team to sell products directly to customers and earn commissions on their sales. The company also offers incentives for building a team of other consultants who will also be selling products.
The company has a tiered compensation plan that rewards sales consultants for both personal sales and team performance. Consultants can earn commissions on their own sales, bonuses from the sale of team members’ products, and additional bonuses from meeting certain sales goals.
- Level 1: 20% commission on your own sales.
- Level 2: 5% commission from team members’ sales.
- Level 3–5: Additional bonus commissions for achieving certain goals.
In addition to earning commissions, consultants can also receive customer rewards such as free products and discounts on orders.
In addition to the commissions and bonuses, consultants also receive free products for their own use based on the number of sales they make.
Finally, beFragrant has a loyalty program that rewards customers with discounts and points that can be used towards future orders. Customers can earn points for referring friends and family to purchase products from the company, or for simply making purchases.
beFragrant has six ranks. Each rank offers additional incentives for achieving higher sales goals. The higher the rank, the more incentives and rewards consultants can earn.
Here are the ranks and how they work:
- Scent Ambassador: This is the entry-level rank. Consultants must have a minimum of two customer orders or two team members to reach this level.
- Scent Diva: Consultants must have three customers and three team members in their organization to reach this level.
- Scent Guru: Consultants need four customers and four team members in their organization.
- Scent Master: Consultants need five customers and five team members in their organization.
- Scent Goddess: Consultants need six customers and six team members in their organization.
- Scent Mistress: Consultants must have seven customers and seven team members in their organization to reach this level.
How to join beFragrant
Joining beFragrant is an easy process. All you need to do is visit their website and fill out the application form. You will then receive an email with a link to the consultant portal where you will create your account and purchase your starter kit. Your starter kit will include everything you need to get started, including instructional materials, product samples, and promotional materials.
beFragrant starter kits:
- BeFragrant Basic Starter Kit: Includes product samples and marketing materials. It costs $35.
- BeFragrant Deluxe Starter Kit: Includes product samples, marketing materials, and additional business tools. It costs $99.
- BeFragrant Premium Starter Kit: Includes product samples, marketing materials, and additional business tools. It costs $199.
Once you have purchased your starter kit and created your account, you will be able to start selling products and earning commissions.
BeFragrant provides extensive support to its consultants. They offer online training materials, a consultant portal with helpful resources and tools, and an online community of other consultants. The company also offers incentives for reaching certain sales goals, such as extra product samples or discounts on orders.
Is beFragrant legitimate?
Yes, BeFragrant is a legitimate direct sales company that provides quality products and reasonable compensation to its consultants. It is not a pyramid scheme. Under a pyramid scheme, consultants make money by recruiting members, whereas with BeFragrant consultants earn commission through product sales.
Has beFragrant been involved in any complaints or lawsuits?
At the time of writing, there have been no reports of complaints or lawsuits involving BeFragrant. The company appears to be in good standing with its customers and consultants. The majority of reviews for beFragrant are positive, with customers praising the quality of their products and the affordability of prices. Consultants also report a high level of satisfaction with the company’s support system and business opportunities.
However, some people have reported being misled about the cost of starting a beFragrant business, or not fully understanding the company’s compensation plan. It is important to read through beFragrant’s terms and conditions before joining, so you understand how the program works and what your commitments are.
What we like about beFragrant
There are some great things about beFragrant that make it an attractive option for entrepreneurs looking to join a direct sales company.
- The company offers a wide variety of natural, soy-based home fragrance products that are body safe and free of harsh chemicals.
- The starter kits are reasonably priced and include everything you need to get started selling their products.
- beFragrant provides extensive training and support for its consultants, including online training materials, a consultant portal with resources, and an online community.
- The company offers incentives for reaching sales goals.
- Consultants can earn commission through product sales, not recruitment of members.
What we don’t like about beFragrant
Despite the many advantages that beFragrant offers, there are some drawbacks to consider before joining the company.
- The compensation plan is complicated and may take time to understand.
- Some people report feeling misled about the cost of getting started with beFragrant.
- The products may not appeal to everyone.
- Consultants must pay for their own product samples.
Are there alternatives to beFragrant?
If you are looking for a direct sales opportunity that is similar to beFragrant but offers a different product line, there are several other companies that may fit the bill. These include:
- Scentsy: Scentsy sells wickless candles and home fragrance products.
- Avon: Avon is a well-established direct sales company that offers a wide variety of beauty, fashion, and home products.
- Younique: Younique specializes in selling cosmetics and skin care products.
- Pampered Chef: Pampered Chef sells kitchen tools and products.
- Mary Kay: Mary Kay is a popular direct sales company that sells cosmetics and skin care products.
- Partylite: Partylite offers candles and other home fragrance products as well as gifts and decor.
- Jamberry: Jamberry sells nail wraps, gels, lacquers, and other nail care products.
Our verdict on beFragrant
BeFragrant is a legitimate direct sales company that offers quality products and reasonable compensation to its consultants. They have an extensive support system in place for their consultants, and provide competitive incentives with their compensation plan. However, the company’s compensation plan can be complicated to understand and there are some potential drawbacks to consider before joining the program. If you decide to move forward with beFragrant, make sure you read through the terms and conditions carefully and understand how the program works before committing.
Thorough research is critical
It’s important that you thoroughly research any direct sales opportunity because you will be investing time and money into the venture. Be sure to read customer reviews and carefully review the company’s products, compensation plan, and terms and conditions before signing on with any direct sales opportunity. That way, you can make an informed decision about whether or not a particular program is right for you.
I Buy I Review should be an integral component of your research. We provide in-depth reviews of direct sales companies so that you can make an educated decision about whether or not to join a particular program. The last thing we want is for you to waste your time and investment.
I buy and review courses so you don’t have to. Sometimes, I even find courses that are legitimate and worthwhile; and that’s how I accidentally came across one that led me to building a 6-figure business in a little under 5 years. Now, I still review courses because it’s my favorite hobby. 🙂 Learn more about me here.