Who Is Vanessa Lau?
Vanessa Lau is a Canadian entrepreneur, content marketing expert and marketing strategist with an estimated net worth of more than $5 million.
In addition to being a successful businesswoman, she is also a respected mother and wife. She is married with three children and lives outside of Toronto, Ontario.
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She has been quoted in the Wall Street Journal and Forbes for her success in social content and internet marketing strategy.
Vanessa’s Montreal-based company, The Lau Group (TLG), helps businesses and content creators expand their reach using a variety of social channel.
TLG has tripled its revenue since she took over as CEO just two years ago while maintaining profitability every year.
What is Vanessa Lau's Background?
Lau was born in 1984 near Vancouver, British Columbia. Her parents worked as accountants and her childhood was spent surrounded by books, reports and newspapers.
She is a graduate of the University of Toronto and the Rotman School of Management at York University. In university, Vanessa studied mathematics because she “thought it would be the best way to understand marketing.” But she didn’t enjoy studying numbers.
Although a degree in math qualified Vanessa for a job as an accountant, she decided not to get an accounting career. She wanted to start her own company instead, and did just when she was 24 years old.
Vanessa’s first client was a bakery in New York City called Le Gourmand. She helped Le Gourmand improve their visibility by getting them press coverage on major content publications like the Huffington Post.
Vanessa loved working with small businesses because she could see the impact her work had on their bottom line, from Youtube to Instagram and everything in-between.
Vanessa’s passion led her to start The Lau Group in 2009.
TLG was a new type of company that helped businesses expand their audience reach using social media channels like Facebook, Twitter, Instagram and a YouTube channel instead of just acquiring customers any way they could.
She also helps companies get on the same level as competitors on YouTube by providing YouTube video ideas, teaching them how to construct the best videos free assets to their companies’ growth.
Any company with a YouTube channel has likely seen that a video on the right topic with the right call to action can generate a lot of net worth. Even by providing free videos to an audience, it’s a great source to acquire cold traffic.
Her unique approach to social content has been a huge success for her company and her clients.
Other Pursuits by Lau
Vanessa is also an avid blogger who has started four successful blogging ventures over nine years, including VanessaLauMarketing.com, Blamer Marketing Guide and Vanessa’s Blog.
Her blogs attract over 50,000 unique visitors each month. Vanessa’s experience in blogging and videos has helped her develop a content marketing strategy that is second-to-none.
Because of her marketing experience, Vanessa is a highly sought-after speaker and consultant. She has spoken at the Big Data Conference in Toronto, GA Connect Live in San Francisco and Social Tools Summit by MarketingProfs.
She was also featured on TELUS’ social media blog as one of Canada’s foremost marketing experts to follow on Twitter and Instagram.
Lau is co-authoring a book with social guru Ian Cleary of Razor Social. Vanessa and her team run VanessaLauGroup.com, VanessaLauMarketing.com and TLG’s Facebook Page to share advice for small business owners that want to improve their internet presence using Twitter, LinkedIn and other social media sites.
Vanessa Lau's Philosophy: Success for Business, Life, and Income
Lau has a simple philosophy for running VanessaLauGroup.com, VanessaLauMarketing.com and the Group’s Facebook Page: “Under promise and over deliver.”
She believes that her clients should benefit from TLG’s work as much as she does because they are the ones paying for it!
Thanks to Vanessa’s philosophy, VanessaLauGroup.com, VanessaLauMarketing.com and The Lau Group’s Facebook Page are unique social media marketing resources for small business owners who want to grow their companies Twitter, LinkedIn, Instagram, and Google+. With the Google+ channel now defunct, she has moved on to other social platforms worth Vanessa Lau.
Vanessa Lau Net Worth - The Story so Far
Vanessa Lau make something of a posterchild for women’s success in business, especially when it comes to social media marketing for Youtubers and everyday companies alike. She’s a true inspiration.
“I’m not looking to make multi-million dollars,” Vanessa said about her business success so far, “I just want to earn a living and help small businesses achieve their goals.”
While she is happy about her net worth Vanessa is proof that you don’t need to become an internet millionaire in order to be successful as long as you can provide value for your clients.
In a rather surprising twist, she admitted that she has never taken any courses or seminars to help build her multi-million dollar company. What a quip for a net worth bio; truly a self-made woman.
Instead, she has relied on the mentorship of mentors like Ian Cleary from Razor Social as well as smart investments in time and money that have paid off handsomely for her business.
Want to Find Success Online Like Lau?
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