Vanessa Lau is a Canadian entrepreneur, content marketing expert and online marketing strategist with an estimated net worth of more than $5 million. She has been quoted in the Wall Street Journal and Forbes for her success in social media and online marketing strategy.
Vanessa’s Montreal-based company, The Vanessa Lau Group (TLG), helps businesses and content creators expand their reach using social media. TLG has tripled its revenue since Vanessa took over as CEO just two years ago while maintaining profitability every year.
Vanessa Lau’s background?
Vanessa Lau was born in 1984 near Vancouver, British Columbia. Her parents worked as accountants and her childhood was spent surrounded by business books, reports and newspapers.
Vanessa Lau is a graduate of the University of Toronto and the Rotman School of Management at York University. In university, Vanessa studied mathematics because she “thought it would be the best way to understand marketing.” But she didn’t enjoy studying numbers. Although a degree in math qualified Vanessa for a job as an accountant, she decided not to pursue an accounting career. She wanted to start her own business instead, and did just when she was 24 years old.
Vanessa’s first client was a bakery in New York City called Le Gourmand. She helped Le Gourmand improve their online visibility by getting them press coverage on major publications like the Huffington Post. Vanessa loved working with small businesses because she could see the impact her work had on their bottom line.
Vanessa’s passion led her to start The Vanessa Lau Group in 2009. TLG was a new type of company that helped businesses expand their reach using social media channels like Facebook, Twitter and YouTube instead of just acquiring customers any way they could. Her unique approach to social media marketing has been a huge success for her company and her clients.
Vanessa is also an avid blogger who has started four successful blogging ventures over the course of nine years, including VanessaLauMarketing.com, Blamer Marketing Guide and Vanessa’s Blog. Her blogs attract over 50,000 unique visitors each month. Vanessa’s experience in blogging has helped her develop a content marketing strategy that is second-to-none.
Because of her marketing experience, Vanessa is a highly sought-after speaker and consultant. She has spoken at the Big Data Conference in Toronto, GA Connect Live in San Francisco and Social Tools Summit by MarketingProfs. She was also featured on TELUS’ social media blog as one of Canada’s top marketing experts to follow on Twitter.
Vanessa Lau is co-authoring a book with social media guru Ian Cleary of Razor Social. Vanessa and her team run VanessaLauGroup.com, VanessaLauMarketing.com and TLG’s Facebook Page to share marketing tips for small business owners that want to improve their online presence using Twitter, LinkedIn and other social media sites.
Vanessa Lau’s philosophy
Vanessa Lau has a simple philosophy for running VanessaLauGroup.com, VanessaLauMarketing.com and The Vanessa Lau Group’s Facebook Page: “Under promise and over deliver.” She believes that her clients should benefit from TLG’s work as much as she does because they are the ones paying for it!
Thanks to Vanessa Lau’s philosophy, VanessaLauGroup.com, VanessaLauMarketing.com and The Vanessa Lau Group’s Facebook Page are unique social media marketing resources for small business owners who want to grow their companies using Twitter, LinkedIn and other powerful platforms like Google+.
“I’m not looking to make multi-million dollars,” Vanessa said about her business success so far, “I just want to make a living and help small businesses achieve their goals.” She is proof that you don’t need to become an internet millionaire in order to be successful as long as you can provide value for your clients.
She has never taken any online courses or seminars to help build her multi-million dollar company. Instead, she has relied on the mentorship of mentors like Ian Cleary from Razor Social as well as smart investments in time and money that have paid off handsomely for her business.
Vanessa Lau is married with three children and lives outside of Toronto, Ontario.