Premier Designs Review: Is Jewelry MLM Worth Your Time?
Premier Designs is a popular direct sales company that sells jewelry and accessories. The company has been in business for over 30 years and has a large network of distributors. In this Premier Designs MLM review, you’ll discover if the company is a legitimate multi-level marketing company or a pyramid scheme. We’ll also cover who founded Premier Designs, when it was launched, what products the company sells, how Premier Designs works, how to join Premier Designs, the company’s compensation plan, any complaints or lawsuits against Premier Designs, what we like about Premier Designs and what we don’t like, and alternatives to Premier Designs.
Who launched Premier Designs and when?
Premier Designs was founded in 1985 by Joan and Andy Horner. The company is based in Plano, Texas.
Joan Horner was a successful businesswoman before launching Premier Designs. She had experience in direct sales, jewelry design, and marketing. Her experience included working for Mary Kay Cosmetics and Premier illustrating catalogs.
Andy Horner was a successful businessman with experience in finance and accounting. He also had experience in the direct sales industry. His experience included working for Amway and Premier illustrating catalogs.
The Horners launched Premier Designs because they saw an opportunity in the direct sales industry to sell quality jewelry at affordable prices. They wanted to provide an opportunity for people to earn a good income by selling Premier Designs jewelry.
What products does Premier Designs sell?
Premier Designs sells a wide range of jewelry and accessories, including earrings, necklaces, bracelets, rings, and watches. The company also offers a line of clothing and home decor items.
- Earrings: Premier Designs offers a wide variety of earrings, including studs, hoops, dangles, and chandeliers.
- Necklaces: Premier Designs offers a wide variety of necklaces, including pendants, chains, and chokers.
- Bracelets: Premier Designs offers a wide variety of bracelets, including bangles, charms, and cuff bracelets.
- Rings: Premier Designs offers a wide variety of rings, including cocktail rings, stackable rings, and statement rings.
- Watches: Premier Designs offers a wide variety of watches, including sport watches, dress watches, and fashion watches.
- Accessories: Premier Designs offers a wide variety of accessories, including handbags, wallets, and belts.
- Clothing: Premier Designs offers a line of clothing, including shirts, dresses, and skirts.
- Home decor: Premier Designs offers a line of home decor items, including candles, vases, and wall art.
How does Premier Designs work?
Premier Designs operates as a direct sales company. The company sells its products through a network of distributors, who earn commissions on sales. Distributors can also earn bonuses and incentives for meeting sales goals.
Premier Designs offers a generous commission structure for its distributors. Distributors can earn up to 50% commission on sales, plus bonuses and incentives.
Premier Designs offers a number of bonuses and incentives for its distributors.
- Sales: Bonuses are paid out for meeting sales goals.
- Recruiting: Bonuses are paid for recruiting new distributors.
- Leadership: Bonuses and incentives are paid for achieving leadership ranks.
- Bonuses: Premier Designs offers bonuses for meeting sales goals. Bonuses can range from $100 to $1,000.
- Incentives: Premier Designs offers a number of incentive programs for its distributors. Incentives can include trips, cars, and cash bonuses. Trips can be to locations such as Hawaii, the Bahamas and Mexico.
Premier Designs has a number of ranks for its distributors. Ranks are based on sales volume and the number of distributors recruited. Ranks can range from Consultant to Premier Director.
- Consultant: To achieve the rank of Consultant, a distributor must have minimum sales of $1,200 in a quarter.
- Director: To achieve the rank of Director, a distributor must have minimum sales of $4,800 in a quarter and recruit two new consultants who each have minimum sales of $1,200 in a quarter.
- Executive Director: To achieve the rank of Executive Director, a distributor must have minimum sales of $9,600 in a quarter and recruit four new consultants who each have minimum sales of $1,200 in a quarter.
- Premier Director: To achieve the rank of Premier Director, a distributor must have minimum sales of $19,200 in a quarter and recruit eight new consultants who each have minimum sales of $1,200 in a quarter.
How do you join Premier Designs?
To join Premier Designs, you must purchase a starter kit. Starter kits range in price from $99 to $599. Kits come with a number of jewelry samples and marketing materials.
Here’s what included in starter kits:
- Basic Kit: $99. This kit has a retail value of over $1,000 and includes a number of jewelry samples, plus marketing materials.
- Deluxe Kit: $399. This kit has a retail value of over $3,000 and includes a number of jewelry samples, plus marketing materials.
- Premier Kit: $599. This kit has a retail value of over $5,000 and includes a number of jewelry samples, plus marketing materials.
Is Premier Designs a legitimate MLM?
Premier Designs is a legitimate MLM company. The company is transparent about its business model and offers a generous commission structure for its distributors. Additionally, the company has a number of positive reviews from satisfied customers.
The company is not a pyramid scheme. Under a pyramid scheme, participants only make money by recruiting new members. With Premier Designs, participants can earn commissions on sales, plus bonuses and incentives.
The company has been in business for over 25 years and has a strong reputation. Premier Designs is a member of the Direct Selling Association (DSA) and complies with the DSA’s code of ethics.
Has Premier Designs faced any complaints or lawsuits?
The company has faced a few complaints and lawsuits over the years. The majority of complaints have been about Premier Designs’ jewelry quality and customer service.
- In 2001, Premier Designs was sued by the Federal Trade Commission (FTC) for making false and unsubstantiated claims about its jewelry. The FTC alleged that Premier Designs made false claims about the value, quality and uniqueness of its jewelry. Premier Designs settled the lawsuit and agreed to pay a $375,000 fine.
- In 2013, Premier Designs was sued by a distributor who claimed that the company was operating as a pyramid scheme. The distributor alleged that she was recruited by Premier Designs with false promises of high income and easy work. The suit was eventually dismissed.
- In 2016, Premier Designs agreed to settle a class action lawsuit for $3 million. The lawsuit alleged that Premier Designs misled distributors about their income potential and the costs of running a Premier Designs business.
What we like about Premier Designs
There are a number of things we like about Premier Designs.
- The company is transparent about its business model.
- The company offers a generous commission structure for its distributors.
- The company has a number of positive reviews from satisfied customers.
- The company is not a pyramid scheme.
- The company has been in business for over 25 years and has a strong reputation.
- Premier Designs is a member of the Direct Selling Association (DSA) and complies with the DSA’s code of ethics.
What we don’t like about Premier Designs
- The company has faced a few complaints and lawsuits over the years. The majority of complaints have been about Premier Designs’ jewelry quality and customer service.
Are there alternatives to Premier Designs?
If you’re interested in joining a direct sales company that sells jewelry, there are a few alternatives to Premier Designs. Some of the most popular companies in this space include Stella & Dot and Origami Owl.
- Stella & Dot: Stella & Dot is a direct sales company that sells jewelry, clothing and accessories. The company was founded in 2003 and offers a commission structure for its independent stylists.
- Origami Owl: Origami Owl is a direct sales company that sells customizable jewelry. The company was founded in 2010 and offers a commission structure for its independent design consultants.
Our verdict
We recommend Premier Designs. The company is a legitimate MLM company with a strong reputation. Premier Designs offers a generous commission structure for its distributors and has a number of positive reviews from satisfied customers. If you're interested in joining a direct sales company that sells jewelry, Premier Designs is a great option.
Be sure to do your research before joining any multi-level marketing company. There are a number of scams in this industry, so it's important to be aware of the red flags.
Here are some red flags to watch out for:
- The company promises easy money with little work required.
- The company requires you to pay a significant amount of money to join.
- The company uses recruitment tactics that are aggressive or misleading.
- The company is not transparent about its business model or compensation plan.
If you see any of these red flags, we recommend that you do further research or look for another company to join.
I Buy I Review is one of your best sources of information when you’re researching MLM companies or other online money-making programs and courses. We provide comprehensive, unbiased reviews of top programs in a variety of industries. Our goal is to help you find the best opportunity for you and let you know if we think a company is legitimate or a waste of your time and investment.
I buy and review courses so you don’t have to. Sometimes, I even find courses that are legitimate and worthwhile; and that’s how I accidentally came across one that led me to building a 6-figure business in a little under 5 years. Now, I still review courses because it’s my favorite hobby. 🙂 Learn more about me here.
