Juice Plus+ MLM Review: Is It a Legitimate Business or a Scam?

Juice Plus+ is a multi-level marketing company that sells its health supplements and vitamins through a network of distributors. If you’re thinking about joining Juice Plus as a distributor, be sure to read our unbiased Juice Plus+ MLM review first. We’ll cover everything you need to know about Juice Plus+, including what it is, its products, whether they’re good, how to join the company and its compensation plan, complaints and lawsuits against Juice Plus+, whether it’s a legitimate MLM or scam, what we like about Juice Plus+ and what we don’t like, and alternatives to Juice Plus+.
History of Juice Plus+
Juice Plus+ was founded in 1993 by Jay Martin, a chiropractor and nutritionist. The company is based in Collierville, Tennessee. Juice Plus+ is a subsidiary of the publicly-traded holding company NSF International. Martin’s purpose in launching Juice Plus+ was to make it easier for people to get the nutrients they need from fruits and vegetables.
Martin received a Doctor of Chiropractic degree from Logan College of Chiropractic in Chesterfield, Missouri, in 1970. He also has a bachelor’s degree in nutrition from the American Association of Nutritional Consultants. In addition to Juice Plus+, Martin is the founder of several other companies, including Juice Plus+ Virtual Franchise, Juice Plus+ Foundation, Juice Plus+ Conference, and Juice Plus+ University.
What is Juice Plus+?
Juice Plus+ is a line of nutrition supplements that contains concentrated fruits and vegetables in the form of capsules, gummies, shakes and bars. The company claims that their products can help you bridge the gap between what you should eat and what you actually eat. It also claims that its products can help boost immunity, reduce inflammation, support heart health, and more.
Juice Plus+ offers a variety of products. The capsules come in two formulas: Juice Plus+ Orchard and Garden Blend and Juice Plus+ Vineyard Blend. The Orchard and Garden Blend contains 17 fruits, vegetables and berries, while the Vineyard Blend contains 18 fruits, vegetables and berries.
The gummies are available in three formulas: Juice Plus+ Orchard, Garden and Vineyard Blends. Each gummy contains a blend of fruits, vegetables and berries. The shakes come in two flavors: Vanilla and Chocolate. Each shake contains 17 fruits, vegetables and berries. The bars come in four flavors: Chocolate Peanut Butter, Oatmeal Raisin Walnut, Cranberry Almond and Dark Chocolate Cherry.
The Juice Plus+ product line includes:
- Juice Plus+ Orchard and Garden Blends: These are capsules made from 17 different fruits, vegetables, and grains.
- Juice Plus+ Vineyard Blends: These are capsules made from 13 different berries.
- Juice Plus+ Complete Shake Mixes: These come in chocolate and vanilla flavors. They’re made from 17 fruits, vegetables, and grains.
- Juice Plus+ Complete Bars: These come in four flavors and are made from 17 fruits, vegetables, and grains.
- Juice Plus+ Fruit and Vegetable Blends: These are gummies made from a blend of fruits, vegetables, and berries.
- Juice Plus+ Berry Blends: These are gummies made from a blend of 13 berries.
Some of the claimed benefits of Juice Plus products include:

- Boosting immunity
- Reducing inflammation
- Supporting heart health
- Improving cognitive function
- Promoting healthy skin and hair
- Aiding in weight loss.
- Easing joint pain
- Reducing the risk of cancer
- Lowering blood pressure levels.
The Juice Plus+ website contains a section called “Research” that includes links to over 50 clinical studies on Juice Plus+ products. The company also funds its own research through the Juice Plus+ Foundation, which is a 501(c)(three) nonprofit organization.
One study published in the Journal of Nutrition found that Juice Plus+ capsules were associated with a reduction in DNA damage. Another study published in the Journal of the American College of Nutrition found that Juice Plus+ was associated with increased blood antioxidant levels and reduced oxidative stress.
A systematic review of Juice Plus+ research concluded that “the evidence suggests that Juice Plus+ may have some positive effects on risk biomarkers related to cardiovascular disease and oxidative stress.” However, the review also found that “the evidence is not conclusive and more research is needed.”
The Juice Plus+ website does not disclose where the company sources its ingredients. However, a quick Google search reveals that many of Juice Plus+’s fruits and vegetables are grown in China.
According to Juice Plus+, all of their products are non-GMO, gluten-free, soy-free, dairy-free, and vegan.
Juice Plus+ products are not cheap. A 30-day supply of Juice Plus+ capsules costs $119.95, while a 30-day supply of Juice Plus+ shakes costs $159.95. The company also offers a “Childhood Health Study” where parents can enroll their children in a four-year program for $49.95 per month.
How does Juice Plus+ work?
As a multi-level marketing company, Juice Plus+ relies on its network of distributors to sell its products. Juice Plus+ does not sell its products in stores.
To become a Juice Plus+ distributor, you must purchase a starter kit. The Juice Plus+ Virtual Franchise website lists the following three options:
- Juice Plus+ Starter Kit: This kit costs $49.95 and includes marketing materials, product samples, and a one-year subscription to Juice Plus+ Magazine.
- Juice Plus+ Premium Starter Kit: This kit costs $199.95 and includes everything in the Juice Plus+ Starter Kit, plus a two-year subscription to Juice Plus+ Magazine and a personal website.
- Juice Plus+ Virtual Franchise Starter Kit: This kit costs $499.95 and includes everything in the Juice Plus+ Premium Starter Kit, plus a four-year subscription to Juice Plus+ Magazine and a custom website.
As a Juice Plus+ distributor, you earn commissions by selling Juice Plus+ products and recruiting other people to become distributors. Juice Plus+ uses a binary compensation plan, which means you earn commissions on sales made by distributors in your “downline.”
To qualify for commissions, you must purchase Juice Plus+ products each month. The Juice Plus+ Virtual Franchise website says that distributors who purchase 500 PV (approximately $500 worth of product) per month can earn up to a 30% commission on downline sales.
Juice Plus+ also offers bonuses and incentives, such as trips, cars, and jewelry.
What is the Juice Plus compensation plan?
The Juice Plus+ compensation plan has four levels: Distributor, Coordinator, Director, and Executive.
- As a Distributor, you earn a 20% commission on product sales. You also have the opportunity to earn overrides on the sales of people you recruit to Juice Plus+.
- As a Coordinator, you earn a 25% commission on product sales. You also earn overrides on the sales of people you recruit to Juice Plus+ and the people they recruit.
- As a Director, you earn a 30% commission on product sales. You also earn overrides on the sales of people you recruit to Juice Plus+ and the people they recruit.
- As an Executive, you earn a 35% commission on product sales. You also earn overrides on the sales of people you recruit to Juice Plus+ and the people they recruit.
Is Juice Plus+ a legitimate MLM?
Yes, Juice Plus+ is a legitimate multi-level marketing company. It is not a pyramid scheme or a scam. It’s been in business for over 20 years and has an A+ rating with the Better Business Bureau.
A pyramid scheme is a type of fraud where people are recruited to make investments and then recruit other people to do the same. The only people who make money in a pyramid scheme are the people at the top of the pyramid. Juice Plus+ is not a pyramid scheme because it sells products that are actually used and consumed by its customers.
How about complaints and lawsuits?
Juice Plus+ has been the subject of some complaints, mostly related to its distributor program.
The Juice Plus+ Virtual Franchise website says that Juice Plus+ is “not for everyone.” Some people have complained that they were misled about the amount of work required to be a successful Juice Plus+ distributor. Others have complained about the high cost of Juice Plus+ products.
Juice Plus+ has also been sued a few times. The most recent lawsuit was filed in 2019 and is still pending. The lawsuit alleges that Juice Plus+ is a pyramid scheme. Juice Plus+ has denied the allegations and is fighting the lawsuit.
Other lawsuits claim that Juice Plus+ misrepresented the health benefits of its products or made false claims about the compensation plan. Juice Plus+ has either denied these allegations or settled the lawsuits out of court.
What do we like about Juice Plus+?
- Juice Plus+ is a legitimate MLM company that’s been in business for over 20 years.
- Juice Plus+ products are actually used and consumed by its customers.
- Juice Plus+ has an A+ rating with the Better Business Bureau.
What we don’t like about Juice Plus+
- Some people have complained that they were misled about the amount of work required to be a successful Juice Plus+ distributor.
- Others have complained about the high cost of Juice Plus+ products.
- Juice Plus+ has been sued a few times for allegedly misrepresenting the health benefits of its products or making false claims about the compensation plan.
Alternatives to Juice Plus+
If you’re interested in joining a multi-level marketing company that sells nutrition supplements and vitamins, there are many other options to choose from. Some of the most popular MLMs in this industry include Herbalife, Beachbody, and Isagenix.
- Herbalife: Herbalife is a global nutrition company that sells protein shakes, supplements, and personal care products.
- Beachbody: Beachbody is a fitness company that sells workout DVDs, fitness equipment, and nutritional supplements.
- Isagenix: Isagenix is a health and wellness company that sells nutrition supplements, skincare products, and weight loss programs.
Our verdict on Juice Plus+
Juice Plus+ is a legitimate MLM company that’s been in business for over 20 years. But we don’t think it is a good business opportunity. There have been too many complaints about the high cost of Juice Plus+ products and the amount of work required to be a successful distributor. In addition, Juice Plus+ products are overpriced and there are many cheaper alternatives available.
If you’re looking for a way to make money in the health and fitness industry, we recommend checking out Herbalife, Beachbody, or Isagenix. These companies are much more reputable than Juice Plus+ and offer better business opportunities.
Be sure to do your research
If you’re exploring the possibility of joining a multi-level marketing company, doing your research is crucial. Here’s what you should look for in an MLM:
- A company that’s been in business for at least five years.
- A company that has a good reputation.
- A company that sells products that are actually used and consumed by its customers.
- A company that does not have a history of complaints or lawsuits

An important source of information for any research is I Buy I Review. We offer unbiased opinions in our reviews of MLM companies and other online money-making opportunities to help you determine if they are legitimate or a waste of your time and money.

I buy and review courses so you don’t have to. Sometimes, I even find courses that are legitimate and worthwhile; and that’s how I accidentally came across one that led me to building a 6-figure business in a little under 5 years. Now, I still review courses because it’s my favorite hobby. 🙂 Learn more about me here.