Pay-per-click advertising is a form of online marketing that many businesses use to generate more revenue. It works by setting a budget and then paying every time a visitor clicks on your ad. Pay-per-click marketing also has the advantage of being easier to track than other forms of online marketing, such as search engine optimization or SEO.
This article will explain how pay-per-click advertising works, what it does for your business, some benefits you gain from using this strategy and how keyword research can be used in PPC marketing campaigns.
What are the goals of pay-per-click marketing?
One of the goals of pay-per-click marketing is to generate more revenue by targeting specific keywords. This type of advertising works because it targets people who are searching for the products and services you offer, giving them an opportunity to click on your ad in order to learn more about what you have to offer.
Another goal of this form of online marketing is that it enables you to target specific geographic locations. For example, if your business is franchises in the US and Canada, then pay-per-click marketing can help you promote these services on a national level.
Another goal of pay-per-click advertising is to get people to visit your website and maybe even make a purchase, which means that you need an effective call to action on the ad itself. When developing your PPC campaign, it’s important not only to have keywords in the advertisement copy but also within the landing page.
Your landing page should include a clear, concise explanation of what the ad is for and then provide visitors with a way to buy your product or service. The key takeaway here is that it’s not enough just to have good ads; you also need an effective call to action on both your website and within the advertisements themselves.
It’s important to understand your business goals and what is important for you to optimize in order to achieve them. For example, if lead generation is a primary concern, then it would be ideal to have the main call-to-action on both the landing page of your site as well as within any PPC ads themselves directed towards getting visitors’ contact information.
Pay-per-click advertising doesn’t just generate more revenue; it also helps businesses reach new potential customers who may not have found them otherwise without a targeted search engine.
What is PPC keyword research?
The process of searching for keywords is called keyword research. It’s a major component in PPC marketing campaigns because it helps advertisers create ads that will generate the most clicks from those who are looking for something specific or related to what they need. The more precise your search terms, the better chance you have at ranking higher on both Google and other search engines.
What are keywords in a PPC marketing campaign?
Keywords are the words or phrases that users type into a search engine when looking for something specific.
PPC keywords, on the other hand, are those used in an advertising campaign and typically include one or two words to describe a product or service.
This is how advertisers find potential customers who might be interested in their products – by bidding against each other to show their ads when a user types in keywords related to the ad.
What are the types of keywords?
There are two types of keywords in a PPC marketing campaign:
- Brand keyword: A branded word or phrase that is used to identify the company’s products and services.
- Non-brand key words: These are words related to what the company sells, but not specifically created for their brand
For example, if someone searches “Boots” a brand keyword would be “Timberland Boots,” and the non-brand keywords could be “boots for women.”
PPC vs SEO
PPC campaigns are different from search engine optimization, or SEO, which is focused on gaining rankings for certain pages of your site that rank higher than competitors’ sites. For PPC marketing, it’s more about getting individual clicks and conversions – not building long-term rankings.
As a result, PPC campaigns often use different keywords than SEO does.
With SEO, businesses look for high-volume and low competition search terms that are relevant to their site’s content. It’s not just about how many times the keyword is searched each month but rather what percentage of those searches lead to conversions.
With PPC, businesses look for high conversion keywords that are relevant to their site’s content. For example, there might be several hundred searches for “men’s shoes” every month but only a few of those searchers will actually convert and make a purchase from the advertiser. So it’s important to identify and focus on the keywords that are getting people to convert.
Advertisers use PPC when they want more control over who sees their ads. When an advertiser is using SEO, it’s up to Google which users see an ad for a certain product or service based on what a user might be searching for at any given time.
What are the main PPC platforms?
PPC advertising platforms are the online marketplaces that act as a go-between for businesses and advertisers. The two major players in PPC today are Google’s AdWords, which accounts for more than 80% of all paid search traffic worldwide according to some estimates, and Facebook Ads. Other popular options include BingAds from Microsoft, Yahoo’s Ads Manager, and LinkedIn’s ads.
PPC platforms work by allowing advertisers to bid on keywords that will trigger their advertisements when users search for those terms in a specified geographic area or radius around the advertiser’s business location. The higher an advertiser bids, the more often their ad is shown but also the higher they pay per click-through.
What are the benefits of PPC marketing?
PPC is a great opportunity for businesses to advertise their products or services while targeting exactly the type of customer they’re looking to reach, which can lead to higher conversion rates and more satisfied customers. Those who are just getting started with PPC should take some time upfront to do research on keywords that will be most successful in generating conversions.
PPC campaigns are also an effective way to compare different advertising options. For example, if a company is considering how much they want to spend on PPC ads versus SEO or retargeting efforts, they can use the same keywords for each campaign and see what works best for their business.
What is cost-per-click?
The cost-per-click model is a way of bidding for ads on search engines. The cost-per-click is the amount that advertisers are charged when their ad is clicked, and it’s paid per every click instead of paying a flat rate fee or making an upfront payment like with pay-per-impression systems.
Types of advertising options
There are many types of advertising options. For example, if a company is considering how much they want to spend on PPC ads versus SEO or retargeting efforts, they can use the same keywords for each campaign and see what works best for their business.
Let’s say you are an e-commerce retailer that sells women’s clothing online. You may not have the budget to spend on PPC advertising, but you want your company’s name out there as much as possible. One option for doing this is with pay-per-impression marketing – that way you can still gain exposure without paying a high per click cost.
In contrast, if you have an established business and are looking at which campaign to spend your budget on, you may want to try PPC advertising.
The third type of marketing is retargeting – this one could be the most expensive per click or cost-per-action campaign. Using retargeting can help remind customers who have interacted with you and raise awareness for products they maybe interested in but haven’t purchased yet.
Is PPC advertising effective?
PPC advertising is a short-term investment, but it can be an effective marketing strategy for businesses that want to reach new customers without investing as much time or upfront money into the campaign. It’s also perfect if you’re looking to promote one product in particular across multiple channels – like social media and search engine optimization – because it’s easy to set up and can be deployed in a matter of minutes.
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