Squeeze pages are powerful and effective tools for marketers. They’re used to capture email addresses from potential customers in order to build a list of people who can be marketed to at a later time (such as when they want more information on a product).
In this article, I’ll answer some questions about squeeze pages including how they are used, the benefits of having them, the difference between a squeeze page and landing page, some popular formats for squeeze pages, tips for creating an effective one and whether or not they work.
How is a squeeze page used?
Squeeze pages are generally used at the top of an email campaign, or on a website where people can sign up for more information about your product.
Squeeze pages are usually short and focused. They only have one or two major goals in mind (such as signing someone up for an email list or getting a person’s contact information).
Squeeze pages are designed to get the visitor’s attention and convince them that they want what you’re offering. Once you’ve done this, it will be easy to capture their information on your page.
What are the benefits of having squeeze pages?
There are many benefits of using a squeeze page, but the main benefit is that it makes it easier to build a list of people who are interested in your product. This list means you are marketing to more people and engaging with a group of individuals who already opted in for information about your product or service.
Other benefits include:
- Squeeze pages can be used as lead magnets to entice potential customers into signing up.
- Email addresses can be used for follow-up marketing, and the information captured on the squeeze page will help you better target your campaigns at those potential customers.
- Having an email list is also helpful if you want to send out content or offers to your customers.
- It simplifies the process of getting people to sign up for your newsletter or other marketing updates.
- Creating a squeeze page is relatively quick and easy, making it an attractive option if you are on a budget.
What is the difference between a squeeze page and landing page?
A squeeze page is one specific web page that has a singular goal.
Landing pages are the homepages of your website and can have multiple purposes, such as capturing leads or providing information about an event.
Squeeze pages generally only require one form field to capture contact information whereas landing pages usually need at least two fields: Email and Name. Squeeze pages are also a lot shorter than landing pages, making them more effective in capturing attention with minimal effort on the visitor’s part.
A squeeze page is best for an email list whereas a landing page might better serve your needs if you want to provide information about an event or offer products and services.
How do you create a squeeze page?
Creating a squeeze page is relatively quick and easy, making it an attractive option if you are on a budget.
The first step in the process is to come up with your content and make sure that you answer all of the questions posed by potential customers who could be visiting your site or becoming subscribers.
Next, create an email list so that you can effectively target your messages and make sure to segment the list based on people’s interests.
The last step is to create a form, which should ask for their email address first and also include other fields such as name or phone number if this information will be important when communicating with them in the future. The page might also require fields for information such as company name or job title.
The form should then have a clear call-to-action that encourages visitors to opt in by filling out the form and providing their contact details.
After you create your squeeze page, it’s important to optimize its content so that search engines can identify it more easily when people are looking for information on the topic.
Tips for optimizing a squeeze page
- Include a clear call to action.
- Create a newsletter sign up form on the page rather than sending people offsite to fill out their information.
- Offer freebies or discounts in exchange for signing up, such as access to your exclusive content, an ebook or whitepaper.
- Put social media icons on the page so that people can easily share it with their friends and followers.
- Keep in mind that visitors will be more likely to sign up if they are given some information about what you have to offer rather than just being told outright how great it is.
- Include a testimonial from someone who has already benefited from your offer.
- Make sure to use relevant keywords in the title and content of your page so that it will be found when people are searching for information on the topic.
Do squeeze pages work?
It’s difficult to measure the effectiveness of a squeeze page because there are so many different variables and options.
However, most experts agree that if you follow best practices when creating your squeeze page, such as those outlined in this article or other guidelines from sources like Convince & Convert or Unbounce then it will do better than pages without these strategies in place.
What are some examples of effective squeeze pages?
Here are some specific examples of effective squeeze pages:
- The Obama campaign’s “HOPE” Page
This page, which was created to help collect email addresses from potential people who want to stay in touch with the organization and share their opinions about President Barack Obama. The objective of this squeeze page is make it easy for visitors to find out more information about the president and his policies without having to fill out a form.
- MarketingSherpa’s “eBook on Demand” Page
This page, which was created as an online lead magnet for marketing and sales professionals in order to capture email addresses from potential customers who want more information about the company’s products or services. Visitors can simply enter their name and contact details in exchange for an exclusive ebook.
- The CMOE’s “Lead Generation Tool” Page
This page, which was created to promote the organization and its products or services to companies who want more information about their offerings but don’t want to commit by filling out a form on the squeeze page. Visitors are encouraged with a free trial of one of the company’s lead generation tools.
- The Sauza Tequila Company’s “Tequila Recipe” Page
This page, which was created to promote the company and its products or services to people who love tequila and want more information about how they can make their own at home. Visitors are asked for their email address in exchange for a recipe for tequila.
- The American Psychological Association’s “eBook On Mental Health” Page
This page, which was created to promote the organization and its products or services in order to sign people up for a free newsletter as well as educate them about mental health issues that affect many Americans. Visitors are encouraged with an ebook on the topic of mental health.
- The National Wildlife Federation’s “Sign Up for News” Page
This page, which is an effective squeeze page because it contains a clear call to action and includes social media icons that make sharing the page easy. Visitors are asked for their email address in exchange for staying up to date on news about wildlife conservation efforts.
Learn how to create an effective squeeze page
Several online training programs teach you how to create a squeeze page. Some of these programs are offered by popular marketing experts like Bryan Eisenberg or Tim Ferriss and cost upwards of $100, but there are also some free courses available on the topic as well.
Another online program is Six Figure Funnel Formula, created by internet marketer Dennis Taylor. This course teaches you how to create a squeeze page and includes helpful tools such as templates, scripts, text messages, video tutorials on the process of creating your own page and much more.
I buy and review courses so you don’t have to. Sometimes, I even find courses that are legitimate and worthwhile; and that’s how I accidentally came across one that led me to building a 6-figure business in a little under 5 years. Now, I still review courses because it’s my favorite hobby. 🙂 Learn more about me here.