The purpose of a sales funnel is to guide potential customers through the purchase process by providing them with different levels of information. Sales funnels are used extensively in marketing and advertising and they can help businesses reach their goals, such as increasing revenue or acquiring new customers.
While there are many variations on what constitutes an ideal sales funnel, they all follow these same basic stages: Awareness → Interest → Desire → Action. Some companies make it difficult for people to get past the awareness stage because they neglect this important step–don’t be one of those companies.
The right sales funnels is crucial for any business that wants to succeed but what exactly is a sales funnel? This article will answer your questions about how they work, who typically uses them and what can you do to build a successful sales funnel.
What is the purpose of a sales funnel?
A good question! A sales funnel’s main goal is to help businesses move potential customers from one stage in their buying cycle to another. This might be accomplished by nurturing leads through persuasive content or email marketing, or it might be done through a more direct approach with an offer.
The goal of any business is to maximize the number of people who take actions on your marketing offers and move them closer to becoming customers. A sales funnel helps you do that by guiding potential customers from one stage in their buying cycle (like awareness) to another (like purchase).
A good funnel will help you:
- Increase your conversion rates by focusing on the right offer for each stage of the buying cycle.
- Understand where potential customers are in their journey so that you can communicate with them effectively at the best time.
- Save money and resources because a sales funnel helps stop spending on marketing offers that aren’t working.
- Increase your revenue by focusing on the right offer for each stage of the buying cycle.
- Be more efficient because you’ll be able to cut out marketing offers that are not sticking.
Who uses a sales funnel?
A sales funnel is useful to any business owner who wants their marketing efforts to be more effective. A well-built and executed funnels can help you increase revenue, save money, and understand your customers better so that the right offer for them at the right time. It does not matter if you are a one person operation or have multiple teams for different stages of the funnel, you can use a sales funnels to your advantage.
- One person operations: If you are running an ecommerce store by yourself or have someone else who is managing it then a well built and executed funnel will help maximize profits for this business because they would know exactly which marketing offers work best at each stage of the sales funnel.
- Multiple teams: If you have a team of people who are each working on different stages of the funnel, then this is an opportunity to streamline and optimize your marketing efforts by improving coordination between all of them. This way they can work together as one cohesive unit with a common goal instead of separate entities that do not communicate with each other. It’s important to have a team that works well together and enjoy the work they are doing
The team should be able to create compelling marketing offers for different stages of the funnel as often as possible. These could include anything from an email campaign, blog post series, webinar or video on demand. The key to a successful funnel is active engagement with your target audience.
What are the stages in a typical sales funnel?
A sales funnel is an entire process, not just a single offer or piece of content. That means it includes four stages:
- Awareness: Prospects recognize they have a problem that your products or services could fix.
- Consideration: Prospects take the time to do research about a problem and find that you are one of their options.
- Engagement: You get prospects’ contact information, such as an email address or phone number. This is also when they sign up for your blog, social media account, or any other form of content you might offer.
- Conversion: Prospects become customers. They either buy or commit to buying your product or service in the future.
This is a simplified version, but it shows how complicated sales funnels can be if done right. The steps are important because they create an active engagement with your target audience and not just a passive one.
How do you use content for each stage of the sales funnel?
If you’re going to start your sales funnel, then the first stage will be getting a customer. Content in this stage should focus on explaining what kind of business they run and why it is beneficial for them. This would include things like testimonials, reviews from customers who have already bought their product or service before, and anything else that might be able to answer their questions and get them interested in what the company has.
The next stage of a sales funnel is when they have been convinced. Content from here should focus on educating them about your products or services, so you’re always hitting on the points it would take for someone to become a customer. You can also include them in your sales funnel by asking questions about what they want and then offering the products or services that would work best for them.
The goal of this stage is to guide a customer through their decision-making process, making it as easy and convenient for them as possible. This can be done by providing information on how something works, the benefits it offers, and providing a clear call-to-action to get them started.
Content for the conversion stage, the final stage in a sales funnel, is generally shorter than what you would include on other stages. You’ll want to be direct and concise with your content here since this will only have one goal: getting them to buy.
How to create a sales funnel for your business
A sales funnel is a great way to structure your content for maximum conversion. It also allows you the opportunity to build up trust and credibility with your customers by providing them valuable information about what they’re buying, which will make the sale much easier. Here are some steps that will help you create an effective sales funnel:
Step One: Do Your Research
The first step to creating a sales funnel is doing your research. What do you know about what they’re interested in? The easiest way to find this information out is from customer surveys, which can be as simple as an email that asks them questions with one or two answers like “Do you prefer product A or B?”
Step Two: Design the Right Offer for Your Funnel
The next step in creating your perfect sales funnel is to design the right offer. Are they more likely to buy if it’s an introductory price, bundled with something they want, or include a free trial?
Step Three: Add Content That’s Related to Your Offer
The third step in building your perfect sales funnel is adding content that’s related to the offer. This will get them closer and more likely to purchase because it shows that you have experience with what they need. It will also show that you’re knowledgeable and what you’ve created is a good solution.
Step Four: Establish Trust with Your Audience
The fourth step in building your perfect sales funnel is to establish trust with your audience by sharing information about yourself or the product on social media channels, including blogs and articles.
Step Five: Promote Your Offer
The fifth step in building your perfect sales funnel is to promote the offer. This includes sharing links on social media channels or blogs and articles, submitting content for publication, having a webinar that promotes the product, etc.
Step Six: Converting Sales Leads into Customers
The sixth step in building your perfect sales funnel is to convert the leads into customers. This includes following up with contacts through email, phone, or social media channels to try and make a sale.
Step Seven: Upselling and Cross Selling Products
The seventh step in building your perfect sales funnel is to sell other related products or services from that business. For example, if a customer is interested in purchasing a shirt, offer to show them some more shirts or sweaters from your company.
Step Eight: Creating an Exit Offer
The eighth step in building your perfect sales funnel is to create an exit offer for those who visit the website but do not make a purchase. This can be through products that are related to the main product, a discount on your website, or an incentive for them to complete other actions.
Interested in creating a sales funnel?
Be sure to do your research if you’re interested in creating a sales funnel. Many online training programs will teach you how to implement a sales funnel. Check out our review of My Lead System Pro here to see if it meets your needs.