Marketing: What is This Growing Business Strategy?
The popularity of attraction marketing is growing and it’s not hard to see why. This strategy attracts clients and customers in droves, which means that businesses that use attraction marketing are experiencing exponential growth.
What is it? It’s a simple concept, really. You attract people by offering them something they want at the right time, with the right message and for the best price. In this article we’ll explore what makes attraction marketing so powerful for your business, how you can implement an effective campaign, tips for success and more.
What does attraction marketing mean?
Attraction marketing is a network marketing strategy that helps to attract new customers and clients. This type of advertising can be used in many different ways, but it typically includes publishing blog articles with appealing messages or offers.
You might also use attraction marketing for promotional videos on YouTube or social media posts about your products. You could even have friends or family members ask social media followers to follow your business.
Part of attraction marketing is also making sure that potential customers can find you in search engine results, so it helps to include keywords on your site and blog posts.
In the end, attraction marketing means offering something attractive enough for other people to want what you’re selling.
What are the benefits of attraction marketing?
One of the benefits of attraction marketing is that it can help you grow your business. Attracting more clients means higher profits for you in the end, which will make both parties happy.
Attraction marketing also offers a lot of opportunities to learn what your clients want. By interacting with them, you can find out their likes and dislikes so that they stay happy.
Another benefit is the cost-effectiveness. While traditional marketing campaigns are very expensive (think TV ads), attraction marketing strategies are usually much cheaper because the client will come to you.
The benefits of attraction marketing are far-reaching and include increased sales, greater customer satisfaction, improved brand recognition and higher profits. Successful businesses know that in order to be successful they need more than just customers; they need loyal fans who can’t wait to give their business a try again…and again.
However, the downside of attraction marketing is that it can be difficult to implement. It takes a lot of time and patience to attract clients without being pushy or overeager.
How to Implement Attraction Marketing
A lot of the steps for implementing attraction marketing are similar to traditional marketing strategies. You need a well-thought out plan, a budget and goals for what you want your campaign to achieve.
The first step is figuring out which channels will work best for you. Consider where people go online or in person that would be interested in your business.
Next, create a lead magnet. A lead magnet is something of high value that you can give to people in exchange for their contact information. This could be an ebook or video series on the topic your business specializes in, for example.
Make sure it’s easy and convenient to opt-in so visitors are more likely to do it. Once you have their contact information, follow up with them in a few days to give them the lead magnet and see what they think.
If it’s valuable for your target audience, then offer an incentive like 50% off a product or service if they buy from you as well.
The next step is creating content that will attract those people to your website.
The content should be educational, informative or entertaining and will vary depending on the topic you’re blogging about. It can also be a video series like a webinar if you have time slots available for them. Your goal is to keep those new contacts engaged so they don’t forget who you are when it comes time to buy.
Next, you need to find your target audience and create content for them so that they’ll want to come back again and again. Define who the ideal client or customer is because this will help you narrow down where to focus your marketing efforts as well as what types of content are most likely going to resonate with them.
Once you’ve got your content marketing plan in place, it’s time to execute and start attracting traffic from the search engines so that people will find you when they’re looking for information on your topic of expertise. There are many ways to do this but generally speaking the more targeted a blog post is, the better chance it has of achieving search engine success.
For example, if you’re a fitness expert then your blog post should be about something related to the topic of health. You can also share tips for healthy living and include pictures that show people what it looks like to live an active lifestyle. If you have any before-and-after photos or videos this is a great time to use them.
As you blog about different topics, be sure that the keywords are relevant to each post. You can also use a keyword research tool such as Google’s Keyword Planner Tool or SEMrush to find related keywords and phrases for your content. This will give you an idea of what people in your niche search for on a regular basis so you can optimize your blog posts for those terms.
Tips for a successful attraction marketing campaign:
Attracting customers to make them want what you have is one of the most important tasks for a business owner.
Here are some tips for a successful attraction marketing campaign:
- Build an attractive site with detailed information about your product or service. Make sure it is easy to read, easily navigable and updated regularly so that clients are eager for the next update.
- Designate one person on your team as the designated contact for attracting new customers.
- Create a list of benefits and features for your product or service that can be shared on social media sites like Facebook, Twitter and LinkedIn to attract new prospects.
- Add engaging content such as videos, infographics, quizzes and podcasts to your company’s blog site in order to get the best possible response from visitors who are interested in your product or service.
- Create an email marketing campaign that encourages clients to subscribe and view new content from the company’s blog site.
- Provide incentives for people to take action on your site by offering free downloads of valuable resources, or hosting webinars that talk about the benefits and features of a product.
- Engage in active social media marketing campaigns so you can reach out to potential customers with an offer they might not be able to refuse.
- Communicate with people who request more information or give feedback on your company’s blog site, and respond to any comments they leave about the content.
- Participate in an email campaign that offers a valuable free gift like a downloadable e-book or white paper for subscribers only.
Does attraction marketing work?
Attraction marketing can be an effective strategy for growing a business, but it may not always work. The best way to tell if attraction marketing is working is by checking the bottom line: What are your sales figures? If you’re selling more than before, then chances are that you have increased your customer base and attracted new clients or customers with your attraction marketing campaign.
The bottom line is to check your sales figures and see if they are up from before the strategy was implemented. If you’re selling more than ever, then it’s likely that your attraction marketing campaign is working.
If you are not selling more than before, then it’s possible that attraction marketing may be the wrong strategy for your business because attracting clients or customers requires both time and money. You’ll need to invest in a proven system that will help you attract new people into your company if this type of network marketing doesn’t seem to be working for you
Increase your chances for success
Many online training programs say they’ll increase your chances for success after launching an online business. I Buy I Review does a lot of the research for you by buying these programs and then reviewing them to determine if they’re legitimate or a scam. Check out our reviews.
We recently reviewed My Lead System Pro’s program, which offers a section on attraction marketing. Check out our review here.
I buy and review courses so you don’t have to. Sometimes, I even find courses that are legitimate and worthwhile; and that’s how I accidentally came across one that led me to building a 6-figure business in a little under 5 years. Now, I still review courses because it’s my favorite hobby. 🙂 Learn more about me here.
