Lead Capture: How to Convert Website Traffic into Leads

Lead Capture

Lead capture is a marketing strategy that can help businesses grow. It involves capturing leads from potential customers who visit the website and converting them into leads.

There are two main components that determine how effective lead capture works. The first is the design of the page, which includes color schemes and graphics used to influence visitors’ feelings toward a product or service. It also helps if the pages have related content to what they’re offering so it’s more engaging for users who may be interested in purchasing their products.

The other component is the messaging to convince users why they should sign up. This includes what makes it unique from competitors, testimonials that are related to their products or services, and any additional incentives for signing up such as discounts on purchases made in a certain timeframe. These strategies help build trust with visitors who may be hesitant about signing up for a website.

What are lead capture pages?

Lead capture pages are webpages where visitors can fill out lead forms to be added to a company’s contact list, receive newsletters, or download free content in exchange for their email address. These pages must be designed strategically so not only does it make it easy for visitors to sign up but also convert them into customers.

What are lead capture forms?

Lead capture forms are a type of lead generation tool that collects visitors’ information. It is used as an additional strategy alongside landing pages to build the business’s email list. A form can be either on its own page or integrated with other marketing tools like newsletter subscription services, blog subscriptions, content upgrades, and social media widgets.

What are checkout pages?

Checkout pages are similar to lead capture forms but have more fields for users’ information. These types of pages can be found on ecommerce websites, membership sites, and other online businesses where they offer subscriptions or products for sale.

How are lead capture pages different than homepages?

Homepages typically have the purpose of giving visitors an overview of what the business does and why they should visit them, but it doesn’t usually contain any call-to-action buttons or forms to sign up. It’s more like where people come in and learn more about the business and what it has to offer.

Lead capture pages, on the other hand, are more focused around asking users for their information so they can be added to a company’s contact list or receive newsletters from them every week, which is why these pages must have clear sign-up forms that don’t intimidate visitors.

What are the main components of lead capture?

The main components of lead capture are:

  • Lead forms: These are used to collect information from visitors and typically contain a headline, the company’s name or brand, an image related to their product or service, and a brief description.
  • Popups: When users visit certain pages on websites that use popup technology such as exit intent technology and smart bars, they’re able to capture even more information from visitors.
  • Widgets: Widgets are similar to lead forms but typically include only one section with a headline, image, and brief description of what’s offered.

The advantage of using popup technology is that it can be used in different locations on the page such as at the bottom right corner, along the border of a webpage or above an article.

The disadvantage is that not all people are receptive to popup windows because it’s intrusive and sometimes even annoying to have popups popping up every time they visit certain pages on websites. It can also be distracting for visitors who may want to just look around without being asked to fill out a lead form.


The advantage of using widgets is that they’re easy for people to access because it’s usually on the sidebars or footers of pages where users are already browsing, so there aren’t any popups interrupting their experience. The disadvantage is that not all visitors may see these widgets and therefore won’t be able to see what types of lead forms are available for them on these pages.

What are the main components of a lead capture form:

The main components of a successful form:

  • A clear headline: This must tell users immediately why they should fill out this form instead of taking up their time by browsing the page without doing anything else.
  • An eye-catching image: This will help users see why they should fill out the form because it’s relevant to what the company is offering.
  • A brief description: Users need a reason to sign up instead of just clicking away from this page and going somewhere else that might offer something more beneficial for them.

The advantages of using lead capture forms are that they give companies an opportunity to grow their outreach by having more people on their contact list. These forms also help users learn about what they have to offer because it’s in a concise, clear message that doesn’t take up too much of the page or require them to read through paragraphs.

The disadvantages are that not all visitors may want to provide their information for a lead form, especially if they’re not sure what the company is going to do with their personal data after it’s collected. This can leave some people feeling uneasy and uncertain about giving out this kind of information on a website.

What are the main components of a checkout page:

  • A clear headline: Users must know exactly what they’re signing up for, so this headline must let them know exactly what’s being offered.
  • A brief description: The company needs to tell users why it’s offering these products and services in a few sentences or less without overwhelming visitors with too much information at once.
  • An image of the product or service: This will help users see exactly what they’re signing up for.
  • A clear and brief description of the product or service: This must be written in a way that’s easy to understand without any jargon, buzzwords, or complicated phrasing. Users need to know exactly what it is they’re getting when using this company’s products and services so there are no misunderstandings or confusion.
  • A close button: This must be easy to find and users should know immediately where it is without having to look for it on the page.
  • A clear call to action (CTA) button: What will happen after they click “submit” or “buy”? The company needs to let them know what will happen next after they give out their information.
  • A description of what users are signing up for: What exactly is the company offering them? Users need to know this before giving away any personal data on a website because it helps build trust between consumers and companies.
  • Terms, conditions, refund policy: This needs to be clear and straightforward so users know exactly what they’re signing up for.
  • Privacy Policy: This also needs to be clear and easy to understand about how the company will use their information after it’s collected on a form or checkout page.

How to get started with lead capture:

There are several steps to getting started with lead capture:

  • Determine what to offer: What kinds of products and services does the company have available? Which ones are they offering on their website for free, which ones cost money, and which will require users to give out personal information? This needs to be decided before creating any lead capture forms or checkout pages because it directly impacts how much visitors are willing to give away about themselves.
  • Determine the target audience: Who is this company’s ideal customer or client? What are their demographics, what does it do for a living, where does it live, and so forth? Understanding who these prospects will be makes lead capture forms important because they need to be tailored specifically towards them in order to give them something beneficial.
  • Create lead capture pages: These include everything from the landing page that lead capture forms are placed on to the different pages that users will be taken to after they fill out these lead capture forms. It’s important for companies to create landing pages specific towards their products or services as well as all of the information included in lead capture forms, which is why it’s necessary to have a professional web designer handle this part of the process.
  • Create lead capture forms: These are the most important part of getting started with lead capture because they’ll make it possible for companies to reach out and get more eyes on their products and services by having people fill this form out in exchange for what’s being offered. Some questions that should be included are name, email address, phone number, and any other information that’s needed to make the purchase.
  • Create checkout pages: This is where users will be taken after they fill out lead capture forms so these should include everything about what people are signing up for including a clear CTA button with text letting them know exactly what happens when they click it.
  • Track conversions: This is important for getting started with lead capture because it helps companies determine which strategies work the best and then adjust their marketing plan accordingly to increase revenue. There are several analytics tools that can be used here including Google Analytics, Facebook Pixel, etc.
  • Create a drip campaign: Once users have filled out these lead capture forms, it’s important to continue communicating with them through a drip campaign. This is when companies send out emails or other messages over time that include different offers and incentives for using their products or services.
  • Set up an email list: One of the most common lead capture methods is asking users to sign up for a newsletter or updates from the company. This is part of the marketing plan where companies are able to share information about new products or services, upcoming sales or promotions, and other important news that users may be interested in knowing about.
  • Continue building trust: The more time a user spends with a brand on social media pages, their website, etc., the better they’ll be able to determine if this is a company they want to do business with. This needs to be taken into account when creating lead capture forms because asking for too much information at once will scare people off, which can cause them never come back or give out their contact details again.
  • Use the collected data: The last step of getting started with lead capture is utilizing this information to give prospects a customized experience with the company. This can be done by using marketing automation tools, which are able to send out emails and messages throughout a drip campaign based on what people have shown an interest in or need at any given time.

Learn how to create lead capture

lead capture

Several online programs teach users how to create and use lead capture. Earn With Mike offers an online course with modules on how to implement lead capture forms and use them effectively. The Paid Traffic University is similar, teaching users the basics of implementing lead capture into their marketing plan as well as using Facebook ads for this part of the process.

I Buy I Review is here for you if you’re researching whether to buy in to one of these training programs. Check out our recent review of Earn With Mike here.