Cold Email: Everything You Need to Know for Success

Cold emails are a great way to reach out and connect with potential customers. If you’ve been considering cold emails but don’t know where to start, this article is for you! We will cover cold email basics as well as cold email strategies that work. It includes what they are, how to write one that works, the elements of a cold email, and more. Follow these tips — and your cold emails will be successful!

What is a cold email?

A cold email is an unsolicited email sent to a potential client who doesn’t have an existing connection with you. This means that it could be someone who is not in your list of contacts on LinkedIn, Gmail, etc.

You can cold email just about anyone. That means that cold emails are a great way to reach out and connect with potential customers who don’t know you yet, but may be interested in your services or product because they fit into the same niche as you. It is important to note here though, cold emails are not spam. If you aren’t sure whether cold emailing is right for your business, check out this post that compares cold and warm email marketing strategies.

What do cold emails look like?

A good cold email will usually follow the below format:

  • Subject line: The subject line of a cold email should be short, easy to read and attractive. This can be a cold email subject line template or cold email subject examples.
  • In the first paragraph: The person you are cold emailing should know who you are within this section so they feel like they already have an existing relationship with you. Here is where your cold email will introduce yourself as well as what you are cold emailing about.
  • In the middle paragraphs: This is where you will provide value to your cold customer by explaining how they can benefit from working with you and why should invest in what you have to offer. You want them to feel like this cold email was written just for them!
  • Call-to-action (CTA): The cold email should end by telling your cold client what you want them to do next. This can be anything from setting up a time for a phone call with you, learning more about how they can benefit from working with you or even purchasing the product/service that was mentioned in the cold email!

What are cold emails used for?

Cold emails can be used for a lot of different reasons–here are just a few.

  • To pitch your business/services: Cold emailing is one way to reach out and talk about what you have to offer! When done correctly, cold emailing can result in many new clients so it’s definitely worth trying if you aren’t sure how to reach out cold.
  • To promote your content: If you are a blogger or writer, cold emailing is an excellent way of promoting your latest posts and reaching new audiences! This can be really beneficial for growing your audience as well as getting more traffic back to the site. As long as what you’re sending cold readers is valuable and not spam ( cold email examples ), it will be well-received.
  • To get interviewed: Cold emails are a great way to reach out to potential clients, bloggers, podcasters or businesses who may want to feature you on their site! A cold email introduction can help your business gain more exposure as long as this cold email is well-written ( cold email template ).
  • To get feedback on your product/service: Sending cold emails can help you receive valuable insights from potential customers about how they feel about what you have to offer. This cold customer feedback strategy is great if you are still developing a product or service and need some honest opinions as to whether it’s worth it or not.
  • To grow your email list: Cold emails are a good way to find new contacts that you can add to your cold emailing list! This is especially helpful if you need more people on the list for any of the reasons mentioned above but don’t have anyone in mind yet. Cold emails provide an easy way to cold build your list of cold leads.
  • To get more clients: Cold emailing is a great way to find new customers who may be interested in working with you! As long as these cold emails are well-thought out, they can result in many quality business relationships. Adding the elements mentioned above will help increase your chances at finding success cold emailing cold leads.
  • To do market research: Cold emails are also a good way to find cold customers who may be interested in the same things as you! If your business has anything to do with similar interests, cold emailing like-minded people can provide valuable insights on how they feel about what you have to offer and whether it’s worth it cold emailing to them.
  • To find new cold leads: Cold emails are also a good way to go out and talk about what you have to offer! If your business is still in its early stages, or if you’re not sure how else to advertise/promote yourself, cold emailing like-minded people cold email can provide valuable insights on how they feel about what you have to offer and whether it’s worth cold emailing them.

What are the benefits of cold emails?

The main benefit for sending out cold emails is that cold emails are one of the most effective ways to generate new business. If cold emails are done well, they can result in many new clients

As long as cold emails are written in a way that is thoughtful and valuable, they will be well-received!

What are best practices for cold emails?

There are many different cold email examples that you can use to help guide your cold emails. Here are some best practices for cold emails:

  • Make sure your subject line is compelling and relevant so it will stand out among other cold emails in the recipient’s inbox! For example, “Do you want to learn more about cold emailing?”
  • Keep cold emails friendly but professional. There should be no cold sales pitches included in these cold emails.
  • Make sure to provide as much information about the business and what it is you have to offer so that readers will know if your cold email was relevant for them or not. For example, saying “I noticed cold readers are interested in cold emails, so I thought you may want to learn more about how it can help your cold emailing” would be a good cold email example.
  • If possible, add personality into these cold emails! For example: “I wanted to introduce my cold business and see if there was any potential for cold relationship cold emails. I noticed cold readers are interested in cold emails, so I thought you may want to learn more about how it can help your cold emailing” would be a good example of adding personality into the cold email and making it friendly but still professional at the same time.
  • Avoid being too pushy or sales-driven cold emails. Anything sales pitch related should be left out cold emailing examples.
  • Keep cold emails short and to the point so that readers don’t feel like they are reading too much or being bombarded with information cold emailing example. For example, keeping your cold email to just one paragraph is a good way of adding in information without being sales pitch heavy.
  • Make sure you’re cold emailing the correct person! If readers aren’t certain that this cold email is for them, they may not respond to it in a positive way or at all.
  • If readers don’t respond, it could mean they didn’t see the email or aren’t interested. Keep in touch with follow up emails to remind them of your business reminder email.
  • Don’t be discouraged if they don’t respond or say no right away — sometimes there’s a reason readers aren’t responding to cold emails.

Are cold emails the same as spam emails?

Cold emails are not the same as spam or cold sales pitches, which would be something like “Please buy our cold product!” Instead of being pushy and trying to sell readers on a product they don’t want, you’re simply introducing your business in a friendly manner with cold emails.

Several online training programs offer tips for successful cold emailing

Beware of online training programs that promise you riches by using cold mailing.

One such program was Instant Cash Solution, which appears to no longer exist. If you want to learn more about what many considered to be a Ponzi scheme, check out our article on Instant Cash Solution here.