Click Funnels: Understanding What They Are and How to Use Them
Click funnels are a new concept in marketing. The idea is to use a series of web pages that lead visitors to your landing page with the goal of making an online purchase. Click funnels are becoming more popular because they allow for business owners to have more control over their customer’s journey and provide better conversion rates than traditional website navigation.
If you want to learn how click funnels work, what they do, if they’re worth it for your business, and much more, then this article is for you!
What are click funnels?
It’s important to note that a click funnel is not the same as an automated sales funnel, which would be more robotic and machine-led in nature.
Click funnels are much more personalized than other types of online advertising because they harness your personal user data like email addresses or social media accounts to target potential customers with messaging relevant to them. This is especially important for businesses with a customer base that is already loyal to the company.
Click funnels are often used as an add-on service for current website design or marketing services, but they can also be created from scratch by hiring someone who specializes in click funnel creation for your business.
What are the types of click funnels?
There are three types of click funnels: lead capture, sales, and abandoned-cart.
- Lead Capture Funnel: A lead capture is a type of landing page specifically designed to collect visitor’s information like their email address or social media account in exchange for an incentive. The goal with this funnel is usually just collecting more potential leads that you can target with marketing messaging.
- Sales Funnel: A sales funnel is another type of landing page that’s designed to convert visitors into a sale. Often, this comes in the form of an online purchase through your website or mobile app. The goal here is for them to make their way from top-to-bottom and eventually click on “buy now.”
- Abandoned Cart Funnel: This is a type of click funnel that’s meant to collect email addresses from customers who have added items to their cart, but then had second thoughts and left the site. The goal here would be for them to come back another time or otherwise give you their information so they can receive emails with information about their abandoned cart.
What is the difference between click funnels and sales funnels?
The main difference between click funnels and sales funnels is that a “sales funnel” implies work done to convert website traffic into an online purchase, whereas many people use the term “click funnel” to refer to any type of landing page, including those not meant for the purpose of converting visitors into customers.
If you want a more automated solution than traditional web navigation, then it could be worth getting click funnels that are tailored specifically to your business needs from someone who specializes in creating them.
Is a landing page the same as a funnel?
No, a landing page is not the same as click funnel. A landing page generally refers to any type of web page that’s designed with one specific goal in mind: usually an attempt at conversion or engagement. Click funnels are more complicated because they often have multiple goals for different types of visitors and audiences.
Landing pages can be made with different tools, like WordPress or LeadPages. Click funnels generally need to be created by someone who specializes in that design and regularly creates them for clients.
What platforms can you use to create click funnels?
Depending on what type of business you have, there are different platforms that will be better suited for your needs. One option would be creating a landing page from scratch using online tools like Wix or Squarespace; another is contracting someone who specializes in click funnel creation for your business-someone who knows how to make it tailored specifically for the needs of your business.
How can you attract visitors to click funnels?
There are many different marketing strategies one might use in order to get someone interested a click funnel without ever having seen or heard of it before. In-person marketing events are one way to get prospective customers’ attention, and advertising on social media is another popular route that people take in order to reach a wide audience.
The most important thing when it comes to attracting visitors to click funnels is making sure the funnel itself reflects your company’s branding and values in a way that will resonate with the people who you’re trying to reach.
How do you convert click funnel engagement into sales?
The most common method of converting traffic from a click funnel into revenue is through an online purchase. This can be done by making sure that the funnel is designed to lead visitors from start-to-finish, with products or services at each stage of the process and a clear call-to-action for them to click on in order to make their purchase.
One type of sales funnels looks like this:
- Initial Landing Page: In this stage, the main goal is to get visitors interested in your product or service by providing them with information about it and giving them a chance to sign up for updates. This page might also include an introductory special offer that’s only available on this landing page.
- Product Detail Page: Visitors who are interested in the company and its offerings will then be taken through an online shopping experience, starting with a detailed description of your product or service and moving on to pictures. They might also see testimonials from other customers who have purchased it before them.
- Checkout Page: Here’s where visitors can complete their purchase by filling out their payment information and shipping info before finally clicking “confirm.”
The other way to convert traffic is through an email list. If you maintain an updated, engaged email list of people who are interested in your company’s products or services but haven’t purchased anything yet-perhaps because they’ve been waiting for the right time or need more information-then you can use your emails to make a sales pitch.
Some of the many different ways this can be done are sending out an email with a promotion or offer, or using what’s called an “opt-in incentive,” which is when someone who signs up for your company’s email list receives something in return (usually a free gift).
Do click funnels work?
If a company doesn’t have any sort of marketing strategy in place, then no – a click funnel is not going to work by itself. However, if someone has an already established customer base and is looking for new ways to reach out to potential customers who might be interested in their product or service but haven’t heard about it before, then it could be a good option to consider.
Click funnels are worth it if they can provide an ROI, but whether or not any marketing strategy is worth it for your company really depends on what you’re looking to get out of the investment.
Advantages and disadvantages of click funnels
The advantage of a click funnel is that it can help you maintain your company’s branding and values while also providing information about the product or service to potential customers.
A disadvantage is that there might be some confusion as to who should provide the content for this type of marketing strategy-is it up to designers, marketers, or salespeople?
This confusion might then result in content that is not fully reflective of the company and its message.
Whether or not a click funnel will work for your company also depends on whether you’re using it as an alternative to marketing strategies already in place, like email lists or social media advertising, or if it’s been added as another element to your marketing strategy.
The other disadvantage is that while a click funnel can be an effective way to communicate the benefits of your product or service, it might not be as successful in capturing people’s attention for very long and may only work if you have something new happening soon after it launches.
Maintaining and updating your click funnel
If you want to maintain and update your click funnel, then it’s important that only one person is in charge of the content. It doesn’t need to be someone who’s a designer or developer if they’re not already familiar with this type of marketing strategy-it could even just be someone from customer service. However, it is important that only one person be in charge of the content, as this will ensure consistency and also help to make sure it’s up-to-date.
It would also be a good idea to use Google Analytics or another type of analytics software so you can see how your visitors are engaging with different elements of your click funnel.
This will not only help you learn more about what your customers want and need, but it can also give you ideas for how to make changes or updates.
Another way this type of software would be helpful is if there are any problems with the design-if visitors aren’t engaging because something’s confusing, for example.
Alex Becker and click funnels
Alex Becker is a social media marketer and entrepreneur who uses Click Funnels extensively.
“It’s not just about getting sales,” he said, “click funnels are also good for delivering information to your leads.”
He believes that click funnels can be especially useful when there are multiple products or services to offer.
"Click funnels are a great way to build anticipation for the product or service you're offering," he said, "and they also create an easy path for people who want more information about your company."
Becker has made millions as an online entrepreneur. To learn more about who is is and Alex Becker net worth, check out I Buy I Review’s story about Becker here.
I buy and review courses so you don’t have to. Sometimes, I even find courses that are legitimate and worthwhile; and that’s how I accidentally came across one that led me to building a 6-figure business in a little under 5 years. Now, I still review courses because it’s my favorite hobby. 🙂 Learn more about me here.