Aloette Review: Is Cosmetics MLM Legitimate?

Aloette is a cosmetics company that uses a multi-level marketing (MLM) model to sell products. Aloette was founded in 1978 and sells skincare, makeup, and bath and body products through its network of independent consultants. In this Aloette MLM review, you’ll learn who launched Aloette, when, what products the company sells, how Aloette works, how to join Aloette, the company’s compensation plan, whether the company has faced any complaints or lawsuits, what we like about Aloette and what we don’t like, and alternatives to Aloette.

Who launched Aloette Cosmetics and when?

Aloette was founded in 1978 by by Tricia Defibaugh in King of Prussia, PA (a suburb of Philadelphia).Defibaugh’s first encounter with the world of cosmetics came in the wake of her divorce and she started selling cosmetics to support her 5-year-old daughter. This is when she realized her passion for the industry. Aloette’s first physical store opened in 1981 and it now has over 200 locations across the United States and Canada. Now headquartered in Atlanta, GA, Aloette is represented by independent consultants across the U.S. and Canada.

The name Aloette is a combination of the words “alo” (the first two letters of aloe vera) and “ette” (a French suffix meaning “small”). Aloe vera is known for its soothing and healing properties, which are reflected in Aloette’s skincare products.

What products does Aloette sell?

Aloette sells skincare, makeup, and bath and body products.

Skincare:

  • Cleansers
  • Toners
  • Exfoliants
  • Masks
  • Serums
  • Moisturizers
  • Eye and lip care

Aloette’s makeup products are divided into three categories: Face, Eyes, and Lips.

Face:

  • Foundations
  • Concealers
  • Powders
  • Blushes

Eyes:

  • Mascaras
  • Eyeshadows
  • Eyelinears
  • Brow products

Lips:

  • Lipsticks
  • Lip glosses
  • Lip stains

Aloette’s bath and body products are divided into three categories: Body, Hands and Feet, and Sun Care.

Body:

  • Moisturizers
  • Scrubs
  • Soaps

Hands and feet:

  • Hand creams
  • Foot creams
  • Cuticle care

Sun care:

  • Sunscreen
  • Tanning products

Aloette also sells a men’s skincare line called Aloette Men.

Aloette’s skincare products contain Aloe Vera and other botanical ingredients that are known for their soothing and healing properties. Aloette’s makeup products are cruelty-free and Aloette’s sun care products are SPF 30 or higher.

How does Aloette work?

Aloette works like any other MLM company. Independent consultants called Aloette BeautiControlers sell Aloette’s products to customers through in-person parties, online parties, and one-on-one consultations. Aloette BeautiControlers can also earn a commission on product sales made by consultants they have recruited to join Aloette.

Aloette BeautiControlers earn a 20% commission on personal product sales, a 5% commission on the product sales of Aloette consultants they have recruited, and overrides (commissions) on the product sales of Aloette consultants up to 7 levels deep in their downline.

Here are the levels and how they work:

  • 1st level: 20% override on personal volume (PV).
  • 2nd level: 10% override on PV.
  • 3rd level: 5% override on PV.
  • 4th level: 4% override on PV.
  • 5th level: 3% override on PV.
  • 6th level: 2% override on PV.
  • 7th level: 1% override on PV.

Aloette also has a Leadership Bonuses program that allows Aloette BeautiControlers to earn bonuses as they advance in rank. There are 8 ranks in Aloette’s Leadership Bonuses program and the higher the rank, the higher the bonus.

Here are the 8 ranks and the bonuses associated with each:

  • 1 Star Aloette BeautiController: $100 bonus.
  • 2 Star Aloette BeautiController: $200 bonus.
  • 3 Star Aloette BeautiController: $300 bonus.
  • 4 Star Aloette BeautiController: $400 bonus.
  • 5 Star Aloette BeautiController: $500 bonus.
  • 6 Star Aloette BeautiController: $600 bonus.
  • 7 Star Aloette BeautiController: $700 bonus.
  • 8 Star Aloette BeautiController: $800 bonus.

In order to advance in rank, Aloette BeautiControlers must meet certain sales and team-building requirements.

How to join Aloette

Anyone can become an Aloette BeautiController by purchasing one of Aloette’s starter kits. Aloette’s starter kits range in price from $99 to $499 and come with everything a new Aloette BeautiController needs to get started, including Aloette products, marketing materials, and training resources.

Is Aloette a pyramid scheme?

No, Aloette is not a pyramid scheme. Aloette is a legitimate MLM company that sells real products. While Aloette BeautiControlers can earn a commission on the sales of Aloette consultants they have recruited, they do not earn commissions simply for recruiting new Aloette BeautiControlers.

Under a pyramid scheme, participants only make money by recruiting new participants. Eventually, the pyramid scheme collapses because there are not enough new recruits to sustain it.

How about complaints or lawsuits?

Aloette has faced some complaints and lawsuits over the years.

  • In 2009, Aloette was sued by a former Aloette BeautiController who claimed that Aloette was operating as a pyramid scheme. The lawsuit was eventually settled out of court.
  • In 2012, Aloette was sued by a former Aloette BeautiController who claimed that the company failed to pay her commissions. The lawsuit was eventually settled out of court.
  • In 2014, Aloette was sued by a former Aloette BeautiController who claimed that the company made false and misleading statements about its products. The lawsuit was eventually settled out of court.
  • In 2015, Aloette was sued by the Federal Trade Commission (FTC) for allegedly deceiving customers about the income potential of Aloette’s business opportunity. Aloette agreed to settle the lawsuit and pay a $200,000 fine.
  • In 2016, Aloette was sued by a former Aloette BeautiController who claimed that the company failed to pay her commissions. The lawsuit was eventually settled out of court.
  • In 2016, Aloette was sued by a former Aloette BeautiController who claimed that the company made false and misleading statements about its compensation plan. The lawsuit was eventually settled out of court.

What we like about Aloette

There are a few things we like about Aloette:

  • Aloette is a legitimate MLM company that sells real products.
  • Aloette has been in business for over 40 years.
  • Aloette is available in the US, Canada, and Puerto Rico.
  • Aloette has a low start-up cost. Aloette’s starter kits range in price from $99 to $499.
  • Aloette offers a variety of products, including skincare, makeup, and bath and body products.

What we don’t like about Aloette

There are a few things we don’t like about Aloette:

  • Aloette has faced several complaints and lawsuits over the years.
  • Aloette is only available in the US, Canada, and Puerto Rico.
  • Aloette’s products are on the expensive side. Aloette’s skincare products range in price from $28 to $108, while its makeup products range in price from $16 to $48.

Are there alternatives to Aloette?

If you’re interested in joining an MLM company, there are several Aloette alternatives to consider, including Mary Kay, Avon, and Rodan + Fields.

  • Mary Kay is a skincare, makeup, and fragrance MLM company. Mary Kay was founded in 1963 and is available in over 35 countries.
  • Avon is a skincare, makeup, and fragrance MLM company. Avon was founded in 1886 and is available in over 100 countries.
  • Rodan + Fields is a popular skincare MLM company. Rodan + Fields was founded in 2002 and is available in the US, Canada, Australia, and New Zealand.

Our verdict on Aloette

Aloette is a legitimate MLM company that has been in business for over 40 years. Aloette offers a variety of products, including skincare, makeup, and bath and body products. Aloette is available in the US, Canada, and Puerto Rico. Aloette has a low start-up cost. Aloette’s starter kits range in price from $99 to $499. Aloette’s products are on the expensive side. Aloette’s skincare products range in price from $28 to $108, while its makeup products range in price from $16 to $48. Aloette has faced several complaints and lawsuits over the years. If you’re interested in joining Aloette, we recommend that you do your research and read Aloette’s policies carefully before signing up. Aloette is a legitimate MLM company with a long history, but it is not perfect.

Make sure to do your research if you’re considering joining any multi-level marketing company. There are many MLM scams out there, so it’s important to be aware of the risks before you sign up.

Here’s what to look for in an MLM:

  • A long history of success.
  • A low start-up cost.
  • A variety of products.
  • A presence in multiple countries.
  • A good reputation.
  • A compensation plan that makes sense to you

A reliable source of information about MLM companies is I Buy I Review. We review multi-level marketing companies and other online money-making opportunities so that you can make an informed decision about which ones are worth your time and money.