Silos is something nobody really talks about unless you are knee deep in the SEO world, and do a lot of research about how to setup your website correctly from the beginning. Here you can check more about The Digital Swarm, they provide a pretty good list of basic stuff to be performed.
Luckily for you, I have already done the research and will bring you to the forfront of exactly what silos are and how you can go about setting up your website to achieve fast local rankings that will hopefully make you some real money.
With that being said, there are so many other blogs out there that talk about silos, but I believe they completely confuse the hell out of the reader.
For example Bruce Clay literally wrote a blog book, not actually a book, but a really long blog post on seo silos. As much as I was blown away from his post, I couldn’t imagine someone understanding all that he wrote.
Silos could be confusing and I feel seo strategy could be explained in much easier and faster way.
SEO Silos – My Secrets to fast Local Rankings
The correct way to talk about silos is to use the term Silo Architecture. Mainly because the setup of your website has to be known prior to building. Just like a house, you need an architect to draw up the plans, and then start building.
That is exactly how you need to setup your website. Plan first, then build it.
Here are the steps to building your blueprint for your silo site:
- Create and know your them. Exactly what is your goal of your website?
- Then splinter your them to sub themes. (examples will be below)
- After the Theme, Sub Themes create Categories that you know each sub them could be put into.
- Splinter the sub themes as deep as you want…
Confused? If so, understand I had to read over 9 blog posts about silos before it clicked, so make sure you keep reading.
There is so much more information that other SEO gurus like to talk about with silos, but I am trying to keep this simple, and I urge you not to do anymore research on this subject, or information overload will burn your brain!
Let’s look at an example from calescence.com:
If I wanted to create a website that talks about Swimming Pools, I would first need to determine what the goal of my website would be.
This term is to broad because I would need to determine what sub category I am really targeting.
- Am I selling Swimming Pools? (135,000 monthly searches)
- Am I selling Swimming Pool services? (880 searches)
- Am I selling Swimming Pool Installations? (1,600 searches)
- Am I selling Swimming Pool products? (450 searches)
You get the point…
Theme is Swimming Pools, and sub them would be, as an example, Swimming Pool Installation.
So now let’s determine how deep you want to splinter the subtheme. In this case I am trying to rank for local searches based on swimming pool installation in a certain area.
In this case, I want to splinter down to state and city.
So watch, Swimming Pool Installation Franklin Lakes NJ.
Theme (swimming pool) sub them (installation) splintered sub them (city/state)
In Google’s eyes, this is a very organized site.
So, let’s look at my site that I setup for this post.
As you can see the way I setup resulted in #2 rankings for a pretty serious keyword without doing any seo work on it. Due to the way I setup the site, I saw these rankings, and potentially could land a huge rewarding client.
Pool Installers land $30-$40 grand jobs, so to pay me 10% just for this sites leads.
Ensure to use a link building firm to create custom links as these companies are well versed in the craft and as they even can even help you promote your link or business digitally.
Local SEO is the fastest growing home based business out there. Get in now, stop wasting time. 🙂
See you at the top!